WILD Pet Food Avaliações 

Be very careful checking the pricing of this brand before buying directly on their website.

I emailed the company to ask why a 2.5kg bag of Surf & Turf 80:20 Cold-Pressed is listed on their website for £39.99, yet is widely available on Amazon for £19.99 (a massive 50% discrepancy where they also pay platform fee).

The founder, Ross, replied claiming the Amazon stock was just a "temporary deal to shift old stock/packaging style" because they have "nice new fancy printed bags" on their site.

This explanation is factually incorrect. I ordered the £19.99 bag from Amazon, and it arrived in their brand-new, freshly manufactured packaging.

If a premium pet food brand is willing to mislead customers about their heavily inflated website prices, it completely shatters consumer trust.

If they aren't transparent about their pricing and stock, it leaves me with massive doubts about the integrity of their ingredient claims too.

Shop around, or avoid entirely!

UPDATE in response to owner:

Ross, you are protesting far too much, and your timeline completely collapses under scrutiny.

You claim this was a "temporary, short-term transition" that you just ordered to be wrapped up "yesterday afternoon," and that only a "handful of bags" of the new packaging slipped out at the discount price this week.

Here is the undeniable fact - I purchased my bag on April 30th 2026.

A "temporary clearance" does not run for over two solid months. I received your brand-new, freshly manufactured packaging over nine weeks ago.

Your elaborate explanation about Amazon warehouse delays cannot account for a two-month gap where your "clearance price" remained active on brand-new stock.

This isn't a tight operational transition, it is a permanent dual-pricing strategy. You are using Amazon as a cheap acquisition channel while keeping your direct website prices artificially doubled at £39.99 to make your 20% vouchers look like a deal.

Getting caught out and writing a defensive wall of text to play the "hurt small business" card does not equal transparency.

Evidence of my April purchase proves your explanation is completely disingenuous.

Wild Petfood has been incredibly supportive in helping us transition our dog from a raw diet to their Rabbit Cold Pressed recipe.

We followed the transition guidance on the website, but initially found that the cold-pressed food seemed a little too rich for our dog's sensitive stomach and was causing some digestive upset. We were keen to continue with Wild because of the high-quality ingredients and the convenience of cold-pressed feeding, so we didn't want to start searching for another brand.

I spoke with Ross, who suggested trying some of the Grain-Free Bug Bakes recipe, as it could help to firm up his stools. We started by introducing a small amount and quickly noticed an improvement.

Encouraged by the results, we gradually increased the proportion each week. We are now feeding roughly a 50/50 mix of Cold Pressed and Bug Bakes, and everything is working perfectly for both our dog and us.

We've also tried the Bug Bakes pâté, which he absolutely loves. As a special treat, we sometimes add a little to his main meal, and we also use it in frozen Kongs and lick mats.

Our experience has shown that sometimes a little experimentation is all that's needed to find the right balance. We wouldn't hesitate to recommend reaching out to the Wild team if you're experiencing any challenges. They genuinely care about their customers and their dogs, and they're committed to helping find a solution that works.

Thank you to Ross and the Wild team for all the support you've provided over the past few months. Thanks to your guidance, we've reached a point where our dog is happy, healthy, and thoroughly enjoys his food.

Our Golden Retriever Levi absolutely loves his Wild dog food.
We switched him over from another brand a couple of months ago, wish we had done it sooner.

The website is easy to navigate, full of information and guides. I loved the fact that I received a call to see how the switch to Wild Pet Food dog was going. My dog just loves the duck and beef flavours.

fast prompt service and delivery

Great food at reasonable price, speedily delivered

My dog, loves the food. Ordering easy. Prompt delivery. Staff available should you need to discuss anything.

This dog food is fantastic, I’ve been cooking my own for my two spaniels but this is so much easier and convenient plus good poos 😁 I do a 50/50 mix of meat and cold compressed and they love it

Quality ingredients and you can see they are a company that cares.

I recieved a call after buying my first bag - very thoughtful customer service to see how my dog was getting on with the food.

Also excellent communication and delivery.

Food is great, love seeing the ingredients.
The delivery was poor, the courier chucked it over the gate, dog ripped open the packing and demolished 1.2kg, made him very ill !

Brilliant customer service, offering us different flavours for our puppy to try free of charge. Great communication m.

Efficient to deal with always helpful with any questions and a quick delivery the quality of the food is very good

Food arrived quickly, and we'll packaged. My puppy seems to be enjoying the food. The company is great, they have tried to call to see how hes doing on the food. unfortunately, ive been at work the times they've tried. However I definitely recommend this food, the company definitely seem to care, a lot about there customers

The food is of the highest standard;expensive yes but you get what you pay for. I purchased both kibble and frozen fresh.
I found the company answered all my questions and gave me first rate advice regarding transitioning my dog onto their food
Their delivery service was marvellous

Really disappointed that the food has changed to a higher fat percentage without being informed when having it on subscription. I have had one very poorly dog!! This was the first food we've found worked but unfortunately will no longer be using.

My woofs love the food. Delivery is quick and the one time the parcel was damaged in transit the customer service was exemplary

Wild pet food is high quality, low processing at a reasonable price. They seem to genuinely care and it makes me really happy to support a business that thinks about the impact they have in every direction. Easy to order from. Quick delivery. Responsive to customer contact. Open to ideas and want to keep improving. Just great really. Been buying for over a year now as wanted to get close to raw diet without being raw. Also wanted 80:20.

Very happy with the change to Wild duck from the frozen raw meat dog food we used to have .
So much more convenient to use , and because a complete food , no need to add additional fibre /fruit/veg as we did to the raw meat only food.
Customer service made complete with a complimentary call to ask how it was all going , from Kirsty , who easily answered a couple of questions we had .

Really pleased to support a company that is not a large corporate , but a small UK business. High scores on All about dog food led us to Wild Pet Food - and very pleased it did.

Great support from Rachel on chat. Our pup was suffering after going straight to 80/20 and after all the advice and choices we choose to reduce back to Wild Gentle. What a difference its made however we will eventually end up on 80/20 but was a little too soon. Lovely coat, lovely gut and really pleased with the product, the support and in general his wellbeing!