Signed at significant cost; not one potential buyer over 14 months
We entered into an agency agreement with Bruce & Co before fully appreciating how restrictive the contract terms were. Over a period of approximately 14 months (including a 60-day contractual termination period), not one expression of interest was generated for our property.
Irrespective of outcome, Bruce & Co are not subject to the level of commercial risk that the seller signs up to under the agreement.
Businesses and experienced sellers should examine the Bruce & Co contract structure very carefully — independent review tools, including AI-based analysis, are illuminating.







