Cost per lead down 68% while lead volume went up
Cost per lead down 68%, and lead volume up at the same time. I did not expect both. Normally you buy volume by paying more for it. That is the trade. The reason it did not apply here is that BusySeed ran the paid and organic sides as one program instead of two budgets. Google, Meta and Instagram on one side, content, organic search and GEO on the other, and over time the organic half took enough of the load that we stopped paying for every lead. We run modeling and acting programs in markets all over the country, so this had to work locally in a lot of places at once, which is usually where things fall apart. It did not. One caveat. The organic side takes time to compound, so the early stretch leaned harder on paid than I would have liked.








