I saw an advert for MyTraitsProfile on Instagram
I saw an advert for MyTraitsProfile on Instagram offering a personality/ADHD type profile for £1.95. Nowhere in the quiz itself did it make clear that this would lead to a recurring £39.95 subscription charge. If that information was there, it was in text far too small to reasonably notice.
I received one confirmation email after paying, which did mention the subscription, but I hadn't opened it (easily done if you're not expecting a subscription in the first place). No further emails or reminders were sent before the £39.95 was taken.
I contacted their support (a rep called "Ella") within the 14 day cooling-off period that applies to online purchases under UK law (Consumer Contracts Regulations 2013). I was first offered a 25% refund, then 40%, with each reply claiming the terms had been "clearly disclosed at checkout" without ever showing where. It wasn't until I held firm, referenced the 14 day cooling-off right specifically by name, and asked them to provide evidence of disclosure, that they agreed to a full refund.
If this happens to you: you are entitled to a full refund within 14 days regardless of what their subscription terms say, this is a statutory right, not something a company can opt you out of by disclosing it after the fact. Don't accept a partial refund as a first offer. Ask them directly to show you where their terms were disclosed. If they don't refund in full, your bank can process a chargeback.
It looks like you send 3 push back emails before they give you a refund. Each time I said that if I didn't get a full refund I'd request a bank chargeback, report them to Trading Standards and Meta ads and leave bad reviews everywhere.
Here's the email I wrote first: Subject: Cancellation and refund request - Consumer Contracts Regulations 2013
Dear Sir/Madam,
I am writing to formally cancel my subscription and request a full refund of £[amount] charged to my account.
On [date you signed up], I completed a quiz on your platform and paid £[initial amount] to access a report. At no point during the quiz itself was I clearly informed that this would lead to a recurring subscription charge of £[subscription amount]. If this information was included anywhere, it was in text so small it was not reasonably visible or legible, and I do not consider this to meet the standard of clear and prominent disclosure required before a consumer agrees to pay.
I received [one email / no emails] from you [dated [date], if applicable], which mentioned the subscription terms. I received no further emails, reminders, or notifications before the £[subscription amount] payment was taken, including no notice immediately prior to the charge being applied.
Under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, I am entitled to a 14-day cooling-off period from the date the contract was entered into, during which I can cancel for any reason and receive a full refund. This is a statutory right under UK consumer law, and it is not overridden by your subscription terms. I am within this period.
I would like the following:
Immediate cancellation of my subscription
A full refund of £[amount] to my original payment method
Written confirmation once this has been actioned
Please respond within 14 days. If I do not receive a satisfactory response, I will be pursuing a chargeback through my bank and may refer this matter to Citizens Advice and Trading Standards.
My account details:
Name: [your name]
Email used to sign up: [email address]
Date of payment: [date]
I look forward to your prompt response.
Kind regards,
[Your name]
10 de setembro de 2026
Avaliação não solicitada