The PMA Scholar Program delivers tremendous value from start to finish. The course breaks down complex PMM concepts, such as connecting metrics to business outcomes, leading vs. lagging indicators, an... Ver mais
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The PMA Scholar Program delivers tremendous value from start to finish. The course breaks down complex PMM concepts, such as connecting metrics to business outcomes, leading vs. lagging indicators, an... Ver mais
A empresa respondeu
This is the second course i completed from PMA - Advanced PMM. The certification course was really exhaustive and comprehensive. It covered the overview of all the core areas and the allied areas tha... Ver mais
A empresa respondeu
PMA offers a breadth of resources, tools, and connections to grow your career. Whether you are new to PMM or you are looking to scale your career into more senior roles, they provide you with everythi... Ver mais
A empresa respondeu
A ton of available content and great to see that newer versions are constantly being added as trends change so fast in product marketing.
A empresa respondeu
PMA is the go-to place for 1,000s of product marketers. Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.
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It made me fall in love again with product marketing! This self-paced on-demand option is great for those who can't afford (in time or money) the in-person option OR who can't wait to go back to basics!

Resposta da Product Marketing Alliance
Really valuable and insightful, and breaks down the 'how' of a Product Marketing Leader to achieve the rightful place among the organisation and customers. Once these insights are translated into actions, I am sure they will easily result in measurable business outcomes.

Resposta da Product Marketing Alliance
As a member, you have access to templates, frameworks, and examples across every aspect of product marketing. The PMA community also assists with sessions and interviews to help on your journey to Product Marketing.

Resposta da Product Marketing Alliance
Great content and lots of background and support materials with every course. I've taken several courses through the PMA and every single one has been a fantastic experience and helped me in my product marketing role.

Resposta da Product Marketing Alliance
Great content! Even when you're a product marketer, you don't really end up working on everything that a PMM could work on, and so it's great to revise on topics that you don't often come across

Resposta da Product Marketing Alliance
The content in the Sales Enablement certification is full of frameworks, real-life examples and metrics to help show the value of your efforts.

Resposta da Product Marketing Alliance
PMA Scholar Program is the right place for anyone who's looking to improve their knowledge of doing product marketing "the right way." Prior to PMA, I had a pretty myopic view of what great marketing is. It turned out to be a lot more strategic than I thought; a lot more people-oriented. Bryony Pearce's delivery throughout the course was on point. She made every topic so simple, anybody could follow through even if they just heard the word, "marketing" for the first time. We covered topics like GTM, pricing strategy, research, positioning products for success, brand messaging, analysis and much more. The GTM module particularly stood out for me because it taught how to unlearn what I knew (or thought I did) about product/feature launches—and what it actually is about. As a product marketer, collaboration will always be key to making more impact in your job. Collaborate with stakeholders and be in constant communication with your customers. I also enjoyed the live classes we had with Div Manickam (such a great person and I enjoy her newsletters) and the exams. I enjoyed peer-reviewing works from my colleagues as well as the discussions we had in classes. With all these experiences, I can confidently say that I've become a better product marketing manager, and I look forward to implementing all I've learned here to create value for businesses and impact humanity, generally. The PMA Scholar Program is definitely worth your time and every other resource you put into it.

Resposta da Product Marketing Alliance
very professional and caring for their customers and students.

Resposta da Product Marketing Alliance
I took a Product Marketing Fundamentals and Competitive course and I highly recommend both! The courses are designed to give you everything you need to know to be confident in the PMM role.
Even I had been in a role for 3 years before taking the course, I got a great refresher on fundamentals and I found it very useful I highly recommend it for someone who is transitioning to the PMM role as they will get everything they need to confidently start delivering results.

Resposta da Product Marketing Alliance
I love how detailed this is. I am confident and ready to take on a PMM role just by taking this course.

Resposta da Product Marketing Alliance
After a lot of due diligence, I chose PMA to get certified in Product Marketing, and glad that I did. It's been time and money well spent. The Pro+ Membership has been well worth it, with extensive and practical resources. In addition to my certification, I used the free ticket from the Pro+ Membership to the PMA Summit in Toronto, which was a great extension of the platform in person with insightful, practical programming, and plenty of networking opportunities with peers that I wouldn't have met otherwise.

Resposta da Product Marketing Alliance
Participating in the online Core PMM course exceeded my expectations. Choosing the live version was the perfect decision; our exceptional instructor fostered insightful discussions within our group. The content introduced me to new frameworks and strengthened my existing knowledge. I'm leaving with fresh ideas to enhance product marketing in my business, and I'm enthusiastic about putting them into action.

Resposta da Product Marketing Alliance
The experience was fantastic and easy to follow while learning a lot. I recommend this for anyone in marketing and not only product marketers. This is also only step 1 in my opinion and something you should do before going into depth. If you want to develop more thoroughly, then take the master class courses in the specific field related to your work or focus area as a PMM or any other type of marketer.

Resposta da Product Marketing Alliance
As an experience marketer, this was an excellent refresh of certain topics as well as interesting methods and tactics. The instructor was knowledgeable. The lectures were well-organized and informative, providing plenty of food for thought. The templates and frameworks provided were very helpful. I also enjoyed the expert conferences in the extra material.

Resposta da Product Marketing Alliance
Wonderfully paced, comprehensive and eclectic. The resources (templates, slide decks etc) add a lot of value. The live workshops were also really great!

Resposta da Product Marketing Alliance
Some really thought provoking content delivered by a very knowledgeable trainer. The short exams after each session helped to consolidate my learning. Now feeling super-charged with Product Marketing skills!
More interactive content in the weekly sessions would improve engagement and aid learning even more.
The core training course course highlights the importance of Prodcut Marketing in the success of new product launches and provides practical advice on how to interact with both internal colleagues and clients to maximise success. Also provides some great tools and templates to use in my work after the course has ended.

Resposta da Product Marketing Alliance
Really good teacher, well structured lectures, a lot of new info and food for thoughts, and really helping templates and frameworks. Gonna use them in my daily work.

Resposta da Product Marketing Alliance
EXCELLENT content, engaging instructors, highly interactive (if you want it to be), well-orchestrated. The negatives of some minor glitches in software or scheduling were outweighed by the heaps of postives: relevant information, knowledgeable presenters, useful templates, insightful points of view...
I've worked as a marketer for a long time, and was looking to refresh my skills and knowledge--to catch up with a discipline (marketing) that has changed considerably over the years. Reading newsletters and blogs and following industry luminaries on social media can only provide so much. The PMA course is a great mix of masterclass, how-to tips and tricks, and hands-on

Resposta da Product Marketing Alliance
Extremely comprehensive and user-friendly interface. My only criticism is it wasn't entirely relevant for my role within Alliances/Channel!

Resposta da Product Marketing Alliance
I had a great experience learning more about Product Marketing from PMA. My cohort included several coworkers as well as people from other companies, industries, and levels of experience. The weekly speakers provided their own point of view which helped to bring the coursework to life. With so much ground to cover, it's hard to cover everything over the course of a few weeks. After going through the program I have a much better working knowledge than when I started and had the opportunity to meet and work with some really smart people.

Resposta da Product Marketing Alliance
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