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WILD Pet Food Avaliações 

1.070
•
O TrustScore é 4.5 de um total de 5

4,6

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Avaliado com 5 de um total de 5 estrelas

Indie absolutely loves WILD Pet Food! We’ve been buying WILD Pet Food for our dog Indie since April, and I can genuinely say she absolutely loves it! Six months on, she’s still enjoying ever... Ver mais

A empresa respondeu

Avaliado com 5 de um total de 5 estrelas

We made the switch to WILD pet food earlier this year, as it is rated excellent on the All About Dog Food website (89 out of 100) and it definitely lives up to its reputation. Both of our dogs love i... Ver mais

A empresa respondeu

Avaliado com 5 de um total de 5 estrelas

Really sceptical. Tried many different brands/ foods. Ordered a bag of Wild Gentle Beef for our Jack Russell pup. Introduced it by using the pellets as treats. A complete hit!! Didn't even need a tran... Ver mais

A empresa respondeu

Avaliado com 3 de um total de 5 estrelas

Food is great dogs love it. Delivery has been poor. Don’t get it delivered to your workplace. The budget couriers are poor, Business to business. Hopefully this supplier will start to use more re... Ver mais

A empresa respondeu

Detalhes da empresa

  1. Pet Shop

Escrito pela empresa

At WILD Pet Food, we believe high-quality nutrition starts with full transparency. That’s why every recipe we create focuses on biologically appropriate nutrition, high meat content, and high-quality ingredients sourced from trusted UK suppliers, backed by our Honest Maths Guarantee. Unlike many brands that calculate ingredient percentages before processing, we weigh our ingredients after dehydration, so owners know exactly what’s going into their dog’s bowl. No inflated fresh meat claims, no hidden fillers, and no misleading label maths. Our cold-pressed recipes are made using low temperatures to help retain more natural nutrients, creating highly nutritious, minimally processed meals that support healthy digestion, stable energy, shinier coats, and overall wellbeing. We know every dog is different, which is why our ranges go beyond one-size-fits-all feeding. Alongside our core 80:20 recipes, we also offer our Gentle range - lower protein recipes designed for dogs who benefit from high-quality meat nutrition but may struggle with very high protein levels. For dogs needing additional digestive support, our Digest 80:20 range combines high meat nutrition with carefully selected ingredients to support sensitive stomachs and digestive health. We also offer Bug Bakes, our hypoallergenic insect protein range, designed for dogs with severe allergies or sensitivities. For owners looking for even less processed nutrition, we also offer a fresh frozen range, rated 95% on All About Dog Food. Our 80:20 cold-pressed range is proudly rated 89% on All About Dog Food. Made in the UK and developed with nutrition, transparency, and biological appropriateness at the forefront, WILD Pet Food is designed to help owners feel confident about every meal they feed.

Why Owners Choose WILD

Escrito pela empresa

Honest Maths Guarantee
Every ingredient in our recipes is clearly listed and weighed after processing for a true reflection of what's actually in your dog's bowl. No inflated fresh meat claims, no hidden fillers.
Biologically Appropriate Nutrition
Our recipes are designed around biologically appropriate nutrition using high-quality ingredients sourced from trusted UK suppliers. We cold-press our food at low temperatures to help retain more natural nutrients with minimal processing.
Nutrition For Different Needs
Alongside our core 80:20 range, we also offer our Gentle lower protein range, Digest 80:20 recipes for digestive support, Bug Bakes hypoallergenic insect protein recipes for sensitive dogs, and our Fresh Frozen range rated 95% on All About Dog Food.

Money Back Guarantee

Try WILD with confidence.

We offer a money-back guarantee on first orders if you dog doesn't take to WILD, helping owners make the switch with added peace of mind. T&Cs apply - see our website for details.

Informações de contato

Promotion box for WILD Pet Food

20% Off + Money Back Guarantee

Use code: TRUSTPILOT20% to save on top-rated nutrition. T&Cs apply.

4,6

Excelente

O TrustScore é 4.5 de um total de 5

1 mil avaliações

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Respondeu a 80% das avaliações negativas

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4,6

Todas as avaliações

(1.070)

147 avaliações nos últimos 12 meses

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Avaliado com 4 de um total de 5 estrelas

Differing order/delivery company????

My fussy 16 Yr old Sib Husky took to the chicken mince at first feed and enjoyed her meal. No funny smells, packed in a keep cold case and well frozen on delivery all was a pleasant first buy from Pawsitive.
My only quibble here is I ordered my Frozen Chicken Mince from "Pawsitive" and received it from "Middleton Raw Dog Foods" why I ask so untill the query is resolved I will look elsewhere.

4 de maio de 2025
Avaliação não solicitada
Avaliado com 2 de um total de 5 estrelas

Disappointment 😞

Disappointment 😞, I ordered a 2.5kg bag of chicken to check if my dogs liked the food, delivered quickly email updates- great. I then decide to order an 18kg bag, that was 4 days ago (delivery states 2-3 days) absolutely nothing - I've emailed - no response.
To give a comparison to another small business - I've ordered a dog related product from a company called fettle, there is also a delay to their delivery, I've had a comprehensive email from them stating the reason for the delay, a revised timeline and a apology for not living up to their usual standards, this is what customer service should look like.
What really makes me cross is that there are leaflets and repeated emails about the importance of transitioning your dog carefully to this food, then when you're trying to follow their guidelines and transition your dog onto it they're not delivering what you need!!! I have now had to feed my dog less of this food as I'm going to run out and will unlikely stick with a company that can't deliver on time. We've been with butternut box for 2 years for our dogs and they've never missed a delivery, maybe I should just stick with them.
Update - I was assured a dispatch today after an email exchange, it's now 9pm and it hasn't happened, I've emailed to cancel my order. I'm disappointed as this dog food seemed good but good dog food needs to come with a reliable supplier.

4 de maio de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thank you for your honest feedback - it’s clear we didn’t deliver the experience you expected, and we take that seriously.

We’re glad the initial order went smoothly and that you saw the potential in the food, but the delay on your follow-up order and lack of timely updates let things down. Especially during a transition period, reliability is key, and we understand how frustrating it is to be left waiting without clear communication.

This isn’t the standard we aim for. We’re already working on improving both our fulfilment process and customer communications so that we’re not just delivering great food - but doing so consistently.

We appreciate you giving us a try and sharing such detailed feedback.

Thank you,
The WILD Pet Food Team

Avaliado com 5 de um total de 5 estrelas

Absolutely fantastic company with top notch dog food

Where can I even begin?!

We have been through all the types of food on the market, from normal wet, to vet backed kibble and even fresh made, but nothing has compared to Wild.

Our whippet has a sensitive stomach, and has been a real puzzle when it comes to his food. On popular fresh brands, it was costing us a fortune to feed him, and he was loosing a concerning amount of weight. On vet kibble, his weight was managed but the outcome wasn’t quite where I wanted. I had been toying with trying him on a raw diet, but it’s far from conventional for us, with the small freezer space we have, and the amount we travel. Wild has been a game changer.

I was over the moon to find a food that has all the benefits of raw feeding, but in a much more convenient form. Our boy devours his meals everyday, and has never looked better for it. His coat is immaculate, his eyes are glossy, his breath and dental hygiene have improved massively, and best of all, his energy levels are consistent and he’s starting to show some absolutely fantastic muscle growth. He has never looked better and is even regularly stopped by strangers!

We have also been beyond impressed with the customer service this company provides too. They are so quick to get back in touch, even checking on how his transition went, and are always so kind and helpful. You can really see how much they care about their clientele.

The only complaint as such that I have is that he does drink significantly more since his diet change. I would assume this is due to the type of food. Although, we have no real concerns with this as he isn’t showing any signs of dehydration, and is simply drinking more than his usual camel approach. Just something worth noting!

I do hope this review does the brand justice. We are so grateful to have found such a fantastic company, and fantastic food. After a lot of health anxiety in regard to our whippet, it is so refreshing to feel reassured that he is getting the best of the best, and at his optimal health.

1 de abril de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Wow – where do WE even begin?! Thank you so much for taking the time to share such a thoughtful and detailed review. It honestly means the world to our team to hear how much of a difference WILD has made for your whippet.

We know how tricky it can be to find the right food for sensitive tummies - especially when you’ve tried it all. So we’re absolutely over the moon to hear that our food has helped your boy thrive, from his glossy coat and improved digestion to his steady energy and muscle tone. That’s exactly why we created WILD – to give dogs a highly nutritious food they can truly thrive on.

It’s also brilliant to hear your kind words about our customer service team. We care deeply about every dog (and human!) we support, so it means a lot to know that you’ve felt looked after along the way.

And great observation on the water intake - yes, cold-pressed food can encourage some dogs to drink a little more, as it’s lower in moisture than other diets so they compensate by drinking more. It’s totally normal as long as they're expelling the same amount as they're drinking, and overall, it sounds like your boy is adjusting well. We’re always here if you have questions or ever want to chat more about this.

Thank you again for the incredible review - we’re so glad to have you in the WILD family🐾

Best wishes,
WILD Pet Food Team

Avaliado com 5 de um total de 5 estrelas

My 2 dogs love the food

My 2 dogs love the food. Good quality food at reasonable price, excellent customer service. Fast delivery.

18 de abril de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thank you so much for your lovely review! We're so glad to hear your two dogs are loving their food - that's exactly what we like to hear! 🐾

We put a lot of care into making sure our recipes are nutritious and high quality, so it's great to know it's hitting the mark for you.

If you ever have any questions or need support, we’re always here to help. Thanks for being part of the WILD family! 🐶💚

Best wishes,
WILD Pet Food Team

Avaliado com 5 de um total de 5 estrelas

My Dog can’t Talk!

It’s no surprise that dogs can’t talk and yet in a way, they do.
For instance my three year old Staffie had grown tired of his ‘core diet’ and despite efforts to get him interested in many different alternatives he still showed disinterest.
UNTIL: Bug Bakes and Wild Pet Foods .
He’s talking now, with his mouth full and he truly can’t get enough.
He is fully fit and healthy again, his coat, his eyes, his all-round condition and demeanour are totally different.
HE TALKS NOW! and he says WILD PET FOOD and BUG BAKES are the absolute BEST 🥳

17 de abril de 2025
Avaliação não solicitada
Avaliado com 1 de um total de 5 estrelas

Beware of repeat ordering

My dogs didn't enjoy this food. I found it impossible to cancel the repeat order and the customer service was the worst experience I have ever had.

5 de abril de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thank you for your feedback, and we're sorry to hear your experience didn’t meet expectations.

We’re disappointed to hear the food wasn’t a hit with your dogs - we know how individual preferences can be. Regarding your order, once an order has been dispatched, unfortunately, we're unable to recall it as it’s with the courier.

We always aim to be as helpful and responsive as possible, so we're truly sorry to hear you felt let down by our service. Your feedback has been noted, and we’ll continue working hard to improve where we can.

Wishing you and your dogs all the best,

WILD Pet Food Team

Avaliado com 1 de um total de 5 estrelas

My dog won’t touch

My dog won’t touch this however I dress it up. I can mix it with roast chicken and he’ll pick it out. I am stuck with a large amount. On top of that, delivery was very poor. My money cam out of my account immediately but an incomplete delivery arrived after over 2 weeks. The rest arrived more than a month after ordering. Lots of conciliatory emails but no substance to product or service.

29 de janeiro de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thanks for taking the time to leave a review. We’re sorry to hear the food didn’t suit your dog, and that the delivery experience wasn’t as smooth as it should have been.

We appreciated the chance to speak with you over email recently and are regretful we couldn’t make things right for you and your dog on this occasion.

We genuinely value all feedback as it helps us continue to improve both our service and our offering.

Wishing you and your dog all the best.

Warm regards,
WILD Pet Food Team

Avaliado com 3 de um total de 5 estrelas

Dogs lost weight on this food.

I liked the thought of cold press dog food and all the great reviews.
Sadly this did not agree with my two high energy Hungarian Vizsla’s, they started to loose weight with using the feeding guidelines on packaging, emailed Wild and they replied feed them more, so in the end feeding them the same as a 45kg dog and still not putting on weight, instead large smelly poos and for the first time since pup waking me up to go outside in the night for wees and poos.
Probably is a good food but no good for my high energy dogs that walk for miles every day.

14 de abril de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thank you for giving WILD a try and for taking the time to share your experience - we’re really sorry to hear it didn’t work out for your Vizslas.

While the majority of dogs thrive on cold-pressed recipes, we completely understand that every dog is different.

We’re grateful you reached out to our team and we truly value the feedback. It's so important to us that we continue to learn and support all dog owners as best we can.

Wishing you and your Vizslas all the best on your search for the perfect fit - they sound like amazing dogs with a lot of adventures ahead!

Warm regards,

WILD Pet Food Team

Avaliado com 5 de um total de 5 estrelas

Very healthy for our dog

We started changing over to Wild food a month or so ago. Our dog has taken to it with enthusiasm (well, he is a lab, so will eat pretty much anything of course!). No problems with the gradual changeover from his original food to the Wild food - we followed the plan they suggest.
We spent a lot of time researching dog food, and would have seriously considered raw food, if it suited our life style more (we travel a lot). The Wild dog food ticked a lot of boxes in terms of nutrition, processing, sourcing ethics etc.
We were prepared for long leadtimes based on other reviews, but our order turned up within 3 days.
We also love that there are a several varieties: beef, chicken, fish - so that we can feed our dog a varied diet.
We, and our dog, are very happy.

9 de abril de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thank you so much for such a thoughtful and detailed review - it really means a lot!

We’re delighted to hear your labrador has taken to WILD with such enthusiasm. It’s great to hear the transition went smoothly and that our feeding guide was helpful.

We’re especially pleased that our approach to nutrition, sourcing, and processing aligned with what you were looking for - we know how much research goes into finding the right food, and we’re proud to be your choice.

Also very glad to hear delivery exceeded expectations, and yes - rotating through different recipes is a brilliant way to keep mealtimes exciting and balanced.

Thanks again for your support!

All the best,
The WILD Pet Food Team

Avaliado com 5 de um total de 5 estrelas

Be persistent and consistent.

It's taken a little while but BugBakes have been great for our pup's gut health.

We've been using them for about 9 months and before we started his poops were quite sloppy, squitty and just yuck. Now they are much easier to pick up (still yuck, obviously).

He's always been a happy boy so it's hard to tell if he's in better health over all.

We use his regular food as 2/3 of the bowl, with Bug Bakes on top as the last 1/3. He likes them more than the regular kibble!

Be persistent and consistent. They are more expensive than regular food, but worth it.

5 de abril de 2025
Avaliação não solicitada
Avaliado com 5 de um total de 5 estrelas

Expensive but worth every penny!

Expensive but worth every penny!
I’m vegan so wanted to see if my dog could be vegan too, unfortunately all the fully vegan brands didn’t work and gave him soft poos do I thought the next best thing was bug bakes! After seeing it reviewed well on “all about dog food” we gave it a try and now I’m sure it will be his food for life! His poos are amazing now and he absolutely lives his food also there’s no nasty smell unlike with some dog food! Ross is very helpful and I wish him all the best with his fantastic product! Thank you sincerely from Tom and Wilson 🐾

4 de abril de 2025
Avaliação não solicitada
Avaliado com 4 de um total de 5 estrelas

5 star company, poor choice of carrier

It would have been five star had the choice of Carrier been better.
The delivery of the first order was messed up by the Delivery company. The ease of ordering, communication from Wild, response to the problem was excellent and I look forward to a long association with Wild.

27 de março de 2025
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thank you so much for your honest feedback - and for the kind words about our team and service.

We’re sorry the delivery experience didn’t match the rest of your first order. We know how frustrating that can be, and we’re actively working with our courier to ensure a smoother experience going forward.

We’re so pleased to hear that everything else met your expectations, and it means a lot to know you’re looking forward to continuing with WILD. We're excited to be part of your pup’s journey!

Thanks again for your support,

WILD Pet Food Team

Avaliado com 5 de um total de 5 estrelas

My pooch is really enjoying Wild

My pooch is really enjoying Wild. Her coat is shiny, her tummy is settled, she absolutely wolfs it down, and loves snuffling for it in her kong.
I’m happy with the product and the service. It seems that Wild are getting famous and doing so well their products can be a little out of stock so I need to be a bit more organised with my ordering - not last minute- but they are super helpful at suggesting alternative flavours and getting delivery out quickly as soon as her preferred chicken comes into stock. Price is excellent.

22 de março de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thank you so much for taking the time to share this lovely review!

It’s fantastic to hear how well your pooch is doing on WILD - from a shiny coat to a happy tummy and even some enthusiastic kong snuffling, that’s everything we love to hear!

We really appreciate your understanding around stock - we’ve definitely seen a rise in demand, but we’re working extremely hard behind the scenes to keep up. It means a lot to us that you’ve found our team helpful in the meantime, and we’re always here to recommend tasty alternatives or make sure your dog’s favourite is on its way as soon as possible.

Thank you again for your support - and give your pup a scratch behind the ears from us!

Warm wishes,

WILD Pet Food Team

Avaliado com 5 de um total de 5 estrelas

Excellent dog food

Excellent dog food. Our pup demolishes his dinner! He is a very happy and healthy pup.
Customer service is also top notch.

20 de março de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thank you so much for your kind words!

We’re so happy to hear your pup is loving his WILD dinners - that clean bowl is always the best review we could ask for! It’s great to know he’s thriving on the food, and we really appreciate your shoutout to our customer service team too.

We’re always here if you need anything - give your happy pup a big fuss from us! 🐶

All the best,

WILD Pet Food Team

Avaliado com 5 de um total de 5 estrelas

High quality, UK produced and dogs love it

I came across Wild Pet Food because I was finding it difficult to get hold of my dogs usual food and theirs seemed closest. I thought I would have gone back to the other food when I could get it but I much prefer the quality of Wild and love the fact it is UK produced. The dogs love it to.

24 de fevereiro de 2025
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thank you so much for your lovely review! We're thrilled to hear that WILD was a happy discovery during a tricky time - and even happier to know it's become your preferred choice!

Our mission has always been to provide dogs with the highest-quality, natural nutrition, using UK-sourced ingredients wherever we can, so it's amazing to hear that you’ve noticed the difference.

We’re so pleased your dogs are loving it too - tail wags all round! 🐾

Thanks again for your support,

WILD Pet Food Team

Avaliado com 3 de um total de 5 estrelas

Great ingredients used BUT the kibble…

Great ingredients used BUT the kibble pieces are just waaay too small and for a bigger dog this is a problem..it was getting stuck between teeth n gums that’s the only downfall here…..also my 1st delivery took nearly 3 weeks to turn up..but I get it this is a new buisness so we’d expect bumps in the road..the owner mailed me directly couldn’t apologise enough

25 de fevereiro de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

Thanks so much for your feedback! We’re really glad you love the ingredients. For bigger dogs, we recommend adding a little water to the food - this softens the pieces and helps prevent them from getting stuck between teeth and gums. Here’s a quick video showing the best way to do it: https://www.youtube.com/shorts/FsvxyBxPPxY

That said, we totally understand that larger kibble would be ideal for some dogs, and it’s something we’re actively exploring!

We also appreciate your patience with the delivery—we’re always working to improve, and your support means a lot. If you ever need anything, just let us know! 😊

WILD Pet Food team

Avaliado com 1 de um total de 5 estrelas

Not happy with this company

Not happy with this company. Brought dog food and paid £128 which they did not send. No updates or any information regarding when it will be delivered. Then received an email saying they do not have it - so sold an item they don't have. Now having to chase a refund. They should not be allowed to advertise stock they don't actually have.

6 de março de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

We’re really sorry for your experience - we completely understand how frustrating it must be to place an order only to find out it’s unavailable. While we do our best to keep stock levels accurate, demand has moved much faster than expected, and we sincerely regret that this affected your order.

We’ve recently expanded our production and expanded our team with a focus on improving our logistics, which will prevent situations like this in the future. That kind of progress for such a small business wouldn’t be possible without customers like you, and we truly appreciate your patience and support as we grow.

Again, we’re really sorry for the inconvenience, and we appreciate your feedback. If there’s anything else we can do, don’t hesitate to reach out to us at contact@wildpetfood.co.uk

WILD Pet Food team

Avaliado com 3 de um total de 5 estrelas

Very disappointed with this company I…

Very disappointed with this company I ordered , I send emails because I had no update and no one replied to me so I cancel with proof that my order was no fulfilled or shipped , hoping they will be not playing with me like they did with other customers, I knwo my right as a customer so they will have to cancel and refund me .
And they excuses won’t make any difference , they ignore my emails , Facebook or instagram message or post so I am
Done with them.

•UPDATE 7th march •

The director contacted me to apologised and to make things right , I have been very honest with him and he has been comprehensive , if all the employees was taking of every customer in that way that would be great but this issue as been out of their control as the only employee who is dealing with customer service was off sick . I am happy to let another chance to this small business as I thing this is very important to buy local.

3 de março de 2025
Avaliação não solicitada
logotipo da WILD Pet Food

Resposta da WILD Pet Food

We really appreciate you taking the time to speak with both me, over Facebook, and Ross, over the phone. We completely understand how frustrating it can be to feel like you weren’t getting a response, and we’re really sorry for the delay in communication.

With a small team, unexpected staff absences have a bigger impact than we’d like, and improving our services is something we’re actively working to improve. Your feedback has been really helpful in making sure we improve going forward.

Thank you for giving us another chance and for supporting a small business. If there’s anything we can do for you, don’t hesitate to reach out.

Lucy | Marketing
WILD Pet Food team

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