A really good al round experience. Matt who looked after me was just brilliant. Picked out a great car to replace mine. All staff a delight. This is a consistent experience of buying cars from Syt... Ver mais
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Veja o que dizem as avaliações
Had an issue with my near side rear suspension that occasionally leaned to one side. Had the issue 5 years ago so a little miffed it happened again. So its never great paying out for a big repair bill... Ver mais
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Why have Sytner made it impossible to speak to an actual person. They force you through endless touch tone options, try to push you to what’s app or online sites at every opportunity. You now have t... Ver mais
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Went to parts department re an issue I had on a Saturday morning. The member of staff was so helpful and thorough. Booked the part I needed and arranged date to attend workshop. Phoned re time at work... Ver mais
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Detalhes da empresa
Escrito pela empresa
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Informações de contato
London Rd, SL5 0EX, Sunningdale, Reino Unido
- 01344 630400
4,7
Excelente
637 avaliações
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Poor service Sytner Sunningdale BMW
I normally use BMW Maidenhead and always receive exceptional, proper manufacturer service. Unfortunately, due to a lack of available appointments, I had to take my 2022 BMW 330e to BMW Ascot instead—and the experience was night and day.
The service quality was shocking from start to finish:
Unresolved & Questionable Mechanical Work: I brought the car in for two specific issues: the steering wheel sticking at micro turns, and a vibration noise when accelerating. They claimed to have lubricated it, but the steering issue is still completely there. They even charged me an investigation fee for an issue they initially couldn't find, forcing me to go down and physically demonstrate it to them. To top it off, I seriously doubt they actually replaced the turbo waste-gate actuator as billed, because my car was parked in the exact same spot I left it when I dropped it off.
Ignored Paid Extras: I paid for a Seasonal Check (which supposedly included all liquid top-ups—none of which were done) and a wash and vacuum, which was completely ignored.
Unprofessional Staff: Despite my insurance covering the repairs, the service advisor's immediate reaction was to aggressively state they wouldn't release the car until I paid the £360 in full, treating me with total disrespect as if I couldn't afford it.
It makes you wonder why anyone would buy a BMW if they couldn't afford to maintain the car properly, let alone come go to a dealer expecting professional care. Very sad because I love BMW brand.
2 de setembro de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Mr Dabarera, we are truly sorry to hear about your disappointing experience at BMW Ascot. This does not reflect the high standards we strive to uphold. We regret the unresolved mechanical issues and concerns regarding the paid extras and customer service you encountered. Your feedback is invaluable, and we appreciate you bringing these matters to our attention. We understand your frustration and sincerely apologise for any distress caused. Thank you for your continued loyalty to the BMW brand.
Professional and efficient service
28 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Ian, thank you very much for your kind words and for taking the time to leave such a positive review. We are delighted to hear you found our service both professional and efficient. It is always our aim to provide an experience that meets the highest standards, and feedback like yours is truly appreciated. Should you require any further assistance or have any questions in the future, please do not hesitate to get in touch. Warm regards from the team at Sytner Sunningdale BMW.
A really good al round experience
A really good al round experience. Matt who looked after me was just brilliant. Picked out a great car to replace mine. All staff a delight. This is a consistent experience of buying cars from Sytner Sunningdale for some 25 plus years. Please keep it up!
28 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Simon, Thank you very much for your kind words and continued loyalty over the past 25 years. We are delighted to hear that Matt and the team provided such a positive experience, and that you found the perfect replacement car. It’s wonderful to know that our consistent service continues to meet your expectations. Your support means a great deal to us, and your encouraging feedback truly brightens our day. We look forward to welcoming you back again in the future. Best wishes, Sytner Sunningdale BMW Team
My MOT inspection was a While You wait…
My MOT inspection was a While You wait appointment was actioned on time.
I was kept informed of progress.
Customer Service was good.
21 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Mr Hatcher, Thank you very much for your kind feedback. We are pleased to hear that your MOT inspection was completed promptly and that you were kept well informed throughout the process. It is wonderful to know that you found our customer service to be good, as we always strive to provide a professional and friendly experience. Your positive comments are greatly appreciated and serve as an encouragement to the entire team at Sytner Sunningdale BMW. We look forward to assisting you again in the future.
Danny was so welcoming and kind when we…
Danny was so welcoming and kind when we just walked in.
Also he was very informative about what we needed to exchange the cars. All processes were smooth and easy.
27 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Thank you, Nat, for your kind words. We’re delighted to hear that Danny made you feel so welcome and provided all the information you needed during the car exchange process. It’s wonderful to know that everything went smoothly and easily for you. Your feedback means a great deal to us, and we’re pleased that your experience at Sytner Sunningdale BMW met your expectations. We truly appreciate you taking the time to share your positive experience.
Suspension Issue
Had an issue with my near side rear suspension that occasionally leaned to one side. Had the issue 5 years ago so a little miffed it happened again. So its never great paying out for a big repair bill but guess these things happen and got to give it to Sytner Ascot who are always helpful & friendly and keeping my X5 on the road. They are good to deal with and even the parking was good too! To me BMW are the best and Sytner Ascot gets a big thumbs up too!
25 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Thank you very much for your kind words, Mike. We appreciate your loyalty and understand how frustrating recurring issues can be. It’s wonderful to hear that our team at Sytner Ascot have provided friendly and helpful service throughout. Keeping your X5 on the road is always our priority, and it’s great to know the parking facilities were convenient for you as well. Your continued support means a great deal to us, and we’re delighted that you consider BMW and Sytner Ascot a top choice.
Very efficient and easy
21 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Charles, Thank you very much for your kind words. We are delighted to hear that you found our service very efficient and easy. It is always our aim to provide a smooth and enjoyable experience for all our customers. Your positive feedback truly means a lot to the team here at Sytner Sunningdale BMW. We look forward to welcoming you back in the future and continuing to meet your expectations with the highest standards. Kind regards, The Sytner Sunningdale BMW Team
More difficult than it should have been…
More difficult than it should have been to get hold of Service staff - WhatsApp tool seemed to work well, then went faulty, so didn't know if comms had got through to them or not. Other than this, Dealer staff were good apart from taking 3 attempts to finally diagnose an air conditioning fault.
Mine was a just out of warranty issue, but the local dealer labour rates made the repair not economically viable and the service from BMW Head Office complaints was utterly atrocious for a so-called premium brand. I will NEVER buy a BMW model again dure to this experience - No new car buyer should expect to have to pay for a £4-5000 Air conditioning repair in the 38th/39th month of ownership. Even with Warranty support , I was expected to pay over £1000 contribution for a fundamental BMW part failure which I refused to do. Rubbish reliability and rubbish service from BMW head office.
I have bought 4 BMW's from new in the past - Never again.
14 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Mr Graham, We are sorry to hear about your disappointing experience with both the service communication and repair process. It is regrettable that the air conditioning fault was difficult to diagnose and that warranty support did not meet your expectations. We appreciate your honest feedback regarding our labour rates and customer service, which we take seriously. Your loyalty over the years is noted, and we sincerely apologise for any frustration caused during this recent visit. Kind regards, Sytner Sunningdale BMW
Greeted with a smile
Greeted with a smile.
I was told where the refreshments were (great variety of choice)
Comfy chairs
Service was carried out promptly, lovely clean car.
Overall very happy with my morning at Sytner Sunningdale
15 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Susan, Thank you very much for your kind words and for taking the time to share your experience at Sytner Sunningdale BMW. We’re delighted to hear you felt welcomed and comfortable, and that you appreciated the refreshments and prompt service. It’s wonderful to know you were pleased with your lovely clean car and overall visit. Your satisfaction means a great deal to us, and we hope to have the pleasure of welcoming you back in the future. Best wishes, The Sytner Sunningdale BMW Team
Seamless service
Seamless booking in, service updates and delivery on schedule with clear briefing on work carried out - happy bunny!
13 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Mr Madani, Thank you ever so much for your wonderful 5-star review. We’re delighted to hear that the booking process was seamless and that our service updates and delivery met your expectations. It’s fantastic to know you appreciated the clear briefing on the work carried out. Your kind words truly mean a lot to the whole team here at Sytner Sunningdale BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Sunningdale BMW Team
Extremely shocking and unprofessional aftersales service
I purchased an Approved Used BMW from the dealership in December 2025. I live in Glasgow, so I travelled down to purchase the vehicle and unfortunately my experience with the aftersales service since then has been extremely disappointing.
Within the first week of owning the car, I contacted the dealership because the sunroof was not opening. Shortly after, I took the vehicle to my local BMW dealership in Glasgow to have this investigated, and a vehicle health check identified several additional issues.
These included significant inner-edge tyre wear, with three tyres requiring urgent replacement, as well as an incorrectly fitted ride height sensor. Given that the vehicle was sold to me as BMW Approved Used and these issues were identified so soon after purchase, I contacted the selling dealership at the beginning of April to ask them to review the matter and whether they would contribute towards the costs I had incurred.
It is now 14 August and I am still trying to get an answer.
I have emailed the dealership several times over a period of months with no response, and called them more than once - but it's impossible to get through to an actual human. On one occasion I was specifically told somebody would call me back, but nobody did. I then tried contacting the dealership through its general contact form in July because I simply could not get a response through the previous channels. Again, I received no response.
I completely understand that investigations can take time and that the dealership may ultimately have its own view on whether these costs should be covered. What I don't think is reasonable is having to spend more than four months repeatedly chasing just to receive an answer.
At this stage, I'm not even being given the basic courtesy of an update or a decision. Considering this is a BMW dealership and I purchased the vehicle through the Approved Used programme, the level of aftersales communication has been incredibly disappointing.
I'm posting this review in the hope that somebody from the dealership will finally contact me and resolve an issue I first raised at the beginning of April.
Completely shocking aftersales service, and based on my experience I would not recommend buying from this dealership, particularly if you don't live locally and would need to rely on them responding when an issue arises.
UPDATE – 19 August: The dealership has now responded publicly to my review apologising for the lack of communication. However, despite acknowledging that I have been trying for months to get a response, nobody from the dealership has actually contacted me to discuss or resolve the issues, nor have I been provided with the details of anyone I can contact. Avoid this unprofessional dealership at all costs.
14 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Iram, We are truly sorry to hear about your disappointing experience with our aftersales service and the difficulties you have faced in receiving a response. This is not the standard of service we strive to provide, especially for our Approved Used customers. Your feedback is important, and we sincerely apologise for the frustration caused by the lack of communication. We appreciate you bringing these concerns to our attention and regret any inconvenience this situation has caused you.
all staff very friendly and very helpful
10 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Kit, Thank you very much for your kind words and the wonderful 5-star review. We are delighted to hear that you found all our staff to be friendly and very helpful during your visit. It’s always our aim to provide excellent customer service and ensure everyone feels welcome and supported. Your feedback genuinely means a lot to us and encourages the entire team to continue delivering the best possible experience. We very much appreciate you taking the time to share your thoughts. Kind regards, The Sytner Sunningdale BMW Team
Overall was brilliant
Overall was brilliant, booking system easy to use, the advisor was great she keeps me informed for the status
7 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Jeff, Thank you very much for your fantastic 5-star review. We are delighted to hear that you found our booking system easy to use and that our advisor kept you well informed throughout. It’s always wonderful to know our efforts to provide clear communication and excellent service are appreciated. Your kind words mean a great deal to the entire team here at Sytner Sunningdale BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Sunningdale BMW Team
Impossible to speak to actual person…
Why have Sytner made it impossible to speak to an actual person. They force you through endless touch tone options, try to push you to what’s app or online sites at every opportunity. You now have the inconvenience of having to leave a message just to book a service appointment and hope you will be available when, if, they call back. What happened to some good old customer service? Really Sytner/BMW I would expect better of you.
10 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Anna, thank you for your feedback. We sincerely apologise for the frustration caused by our current contact methods. We appreciate how important it is to speak directly to a person, especially when booking service appointments. Your comments regarding the use of touch-tone options and online platforms are noted, and we fully understand your concerns about the inconvenience this has caused. Customer service is very important to us, and we regret that your recent experience did not meet the standards you rightfully expect from Sytner and BMW.
Appointment was easy to set up and all…
Appointment was easy to set up and all defects were rectified to my satisfaction.
7 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Martin, Thank you very much for your kind words and for taking the time to share your experience with us. We're delighted to hear that setting up your appointment was straightforward and that all defects were addressed to your satisfaction. It is always our aim to provide a seamless and positive service to our customers. Your feedback is greatly appreciated, and we look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best regards, The Sytner Sunningdale BMW Team
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Yasmeen, Thank you very much for your kind words and for taking the time to leave such a positive review. We are delighted to hear that you were pleased with the service you received at Sytner Sunningdale BMW. It is always our aim to provide the highest standard of care and attention to all our customers. Your feedback is truly appreciated, and we look forward to welcoming you back in the future. Wishing you all the best with your BMW. Kind regards, The Sytner Sunningdale BMW Team
An extremely efficient service and…
An extremely efficient service and great communications thanks Samantha.
7 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Simon, Thank you very much for your kind words and for taking the time to share your positive experience with us. We are delighted to hear that Samantha provided you with an extremely efficient service and maintained great communication throughout. It’s always a pleasure to know our team’s efforts are appreciated. Your feedback motivates us to continue delivering the highest standards of customer care. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Kind regards, The Sytner Sunningdale BMW Team
Stuck to advised time and gave very…
Stuck to advised time and gave very helpful advice. Walked me to car to demonstrate which was a nice touch
4 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Geoff, Thank you very much for your kind words and positive feedback. We are delighted to hear that we stuck to the advised time and provided helpful advice throughout your visit. It’s wonderful to know that the personal touch of walking you to your car to demonstrate features made a difference. We truly appreciate you taking the time to share your experience and hope to continue delivering excellent service in the future. Kind regards, The Sytner Sunningdale BMW Team
I really liked the interaction with the…
I really liked the interaction with the Salesperson Matt.He gave us good options once we start enquiring about the cars and he was always transparent throughout the process.The handover process was great too and he made sure the car was good and ready to go on the final day.
31 de julho de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Thank you, Nitu, for your wonderful feedback. We are delighted to hear that Matt was able to provide you with clear options and maintained transparency throughout your experience. It’s great to know that the handover process met your expectations and that your car was ready and in excellent condition on the final day. Your kind words mean a lot to us and to Matt, who always strives to offer the best service. We hope you enjoy your new BMW!
Will and Mark were excellent
Will and Mark were excellent. I was able to leave my car overnight which really helped. I also had great communication from start to finish.
1 de agosto de 2026
Avaliação não solicitada
Resposta da Sytner Group - Sytner Sunningdale BMW
Dear Daniel, Thank you very much for your kind words. We are delighted to hear that Will and Mark provided excellent service and that the option to leave your car overnight was helpful. It’s wonderful to know that our communication throughout your experience met your expectations. Your feedback is greatly appreciated and serves as a lovely encouragement to the team. We look forward to welcoming you back to Sytner Sunningdale BMW in the future. Best regards, The Sytner Sunningdale BMW Team
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