Aura Avaliações 1.331

O TrustScore é 5 de um total de 5

4,9

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Veja o que dizem as avaliações

Avaliado com 5 de um total de 5 estrelas

I have finally purchased my funeral plan with Aura and it’s a great weight off my mind. The plan I have purchased is exactly what I wanted. I have looked at other companies for quotes, but as they... Ver mais

Avaliado com 5 de um total de 5 estrelas

I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... Ver mais

A empresa respondeu

Avaliado com 5 de um total de 5 estrelas

Matt was super professional and caring throughout our difficult conversation. It's not easy to prepare for a loved ones funeral even if hopefully it will be a while before I need to contact you. 10 ou... Ver mais

A empresa respondeu

Avaliado com 5 de um total de 5 estrelas

Jimmy was so helpful, professional but shared my sense of humour which certainly made the process very easy. I guess my only question would be is why the advertisements for Aura say funerals from £... Ver mais

A empresa respondeu

Detalhes da empresa

  1. Crematório
  2. Diretor de Funerais

Escrito pela empresa

Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.


Informações de contato

4,9

Excelente

O TrustScore é 5 de um total de 5

1 mil avaliações

5 estrelas
4 estrelas
3 estrelas
2 estrelas
1 estrela

Respondeu a 75% das avaliações negativas

Normalmente responde dentro de 1 semana

Como esta empresa usa o Trustpilot

Veja como as avaliações e classificações são obtidas, pontuadas e moderadas.

As empresas no Trustpilot não têm permissão para oferecer incentivos ou pagar para ocultar avaliações. As avaliações são opiniões de usuários e não da Trustpilot. Leia mais

Avaliado com 5 de um total de 5 estrelas

I have finally purchased my funeral…

I have finally purchased my funeral plan with Aura and it’s a great weight off my mind. The plan I have purchased is exactly what I wanted.
I have looked at other companies for quotes, but as they always say you will be contacted by phone, I have rejected them immediately.
Aura have stated that I won’t be contacted unless requested and they have done exactly that.
A lovely lady did contact me when I requested and took my order, a lovely company with a perfect package for me, no mither and no constant phone calls trying to make a sale.
Thank you Aura I feel like a weight has been lifted now I have purchased my plan.

24 de abril de 2026
Avaliado com 5 de um total de 5 estrelas

It took me weeks of searching it came…

It took me weeks of searching it came between pure and aura both people who I was speaking to were really nice, I felt more at ease with aura and really pleased that I chose them most important to me was no pressure selling and no unkind remarks about other companies I am eighty years old everything was explained to me that I understood

3 de maio de 2026
logotipo da Aura

Resposta da Aura

Hello,

Thank you so much for taking the time to share your experience. I’m really glad you felt at ease with us and that everything was explained clearly in a way that made sense for you.

Wishing you all the best,
Roddy

Avaliado com 4 de um total de 5 estrelas

I hope this helps others....

My Dad fought his terminal diagnosis for 18 months more than the 12 he was given, during this time he planned what he wanted. Ever the spendthrift he decided he didn't want the traditional cremation and decided on Aura. He checked in with us before his final decision and we agreed on the basis we could hold a memorial service for him. He passed recently and Aura were were compassionate and helpful and kept us updated on where Dad was and what would happen next.

They were a little scatty with some of the admin, I was a named individual but they couldn't seem to get match my address and phone number with me, they mixed it up with my mum and vice versa, there was also a point when I'd called them with info and it wasn't passed on within the team. Nothing major and it didn't impact but was a little frustrating.

There are several things that I noticed along the way if you or a family member are thinking about this service...

I live locally so I was able to see my Dad at peace at home before the funeral directors came. If you have family that would need to travel, there would be no opportunity to say goodbye their body.

It was odd not knowing when he was being cremated. We were initially given a rough timescale and assumed he'd just turn up again when it was done. Aura did actually call to let us know when he was booked into the local crem, but it was even weirder knowing when and where it was taking place without being there. I felt redundant.

Planning is a purposeful distraction process. We were able to plan a memorial service at our local church where he was active in his youth. It gave us something to focus on and we were able to write a eulogy, create a photo tribute and choose music. It gave us time together as a family to talk about him and we each had our moments of sudden realisation and grief would outpour. I don't know when that would have happened if there was no service to plan.

People wanted to pay their respects. People expect a funeral and it was initially uncomfortable explaining what Dad had chosen to well meaning friends and family who wanted to know when the funeral would be. Once we had enough info about the memorial service to share a plan that got easier, but it felt almost like we had to apologise to others whilst we were trying to grieve ourselves.

We actually had Dad's ashes back in time for the service and glad we did. For a while we didn't know if he'd be there and that felt really odd. I knew I needed a final moment of goodbye but I didn't know if it would be at the service.

There wasn't the sense of finality as a funeral where there is a coffin, however it was a celebration of his life with enough ritual to bring comfort. There is comfort in ritual - don't over look this!

Whilst initially I thought I needed the finality of seeing his coffin, and I was worried about the impact of not having that final moment, it meant I was saved the agony of watching my mum have her final moment in public, instead she was able to let go of her grief in private (but not alone), as both she and my Dad wanted.

Was an Aura cremation weird for those left behind? Yes, but I think the initial period after bereavement is weird regardless. Importantly it didn't deny us the opportunity for dignity and ritual, in fact it allowed us to craft our own experience that was right for our family at our most difficult time.

I'm sharing this because there is limited information about this kind of approach and I hope my observations on our experience will help others whose loved ones have chosen this path. It won't be for everyone and that's OK, but it was OK for my Dad and for our family despite my initial doubts.

7 de março de 2026
Avaliação não solicitada
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Resposta da Aura

Hello Cath,

Thank you so much for taking the time to share such a thoughtful and detailed review. I’m really sorry for your loss, and it means a great deal that you trusted us to look after your Dad.

I’m so glad to hear that you felt supported and kept informed throughout, and that you were able to create a memorial that felt right for your family.

I’m also sorry to hear about the mix-ups with your details and the frustration that caused. That’s not the standard we aim for, and I really appreciate you highlighting it.

Thank you again for sharing your experience with direct cremation so openly — I’m sure it will help others who are considering this path.

With warmest wishes,
Aura Team

Avaliado com 5 de um total de 5 estrelas

Aura helped me all the way to make a…

Aura helped me all the way to make a decision. They answered all my questions truthfully. Thank you to Aura for all your help.

2 de maio de 2026
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Resposta da Aura

Hello Andrew,

Thank you so much for your kind words. I’m really glad I could help you feel supported and answer your questions along the way. We really appreciate you leaving us such a great review.

Best wishes,
Anne-Sophie

Avaliado com 5 de um total de 5 estrelas

Easy to deal with

Easy to deal with. They were able to answer any questions I had. But importantly to me no hassling and gave me time to decide what I wanted

25 de abril de 2026
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Resposta da Aura

Hello Mr Mathieson,

Thank you for your kind review. I’m really glad to hear that you found everything easy to deal with and that I could answer your questions.

All the best,
Matthew

Avaliado com 5 de um total de 5 estrelas

Excellent service and no pressure

Excellent service and no pressure

25 de abril de 2026
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Resposta da Aura

Hello Ian,

Thank you so much for your kind review. I’m really glad to hear that you felt comfortable throughout the process.

Wishing you all the best,
Anne-Sophie

Avaliado com 5 de um total de 5 estrelas

Staff was helpful and easy to…

Staff was helpful and easy to communicate with.

1 de maio de 2026
logotipo da Aura

Resposta da Aura

Hello Mr Smith,

Thank you for taking the time to leave a review. I’m really glad to hear that you found everything easy to communicate and that I could be helpful along the way.

All the best,
Roddy

Avaliado com 5 de um total de 5 estrelas

No pressure conversations and no…

No pressure conversations and no question too silly to ask. All concerns were reassured and I was happy to purchase all the plans for myself and parents

24 de abril de 2026
logotipo da Aura

Resposta da Aura

Hello,

Thank you so much for your kind review. I’m really glad you felt comfortable asking questions and that I could help reassure any concerns you had along the way.

It was a pleasure to help you and your family get everything in place.

Best wishes,
Jimmy

Avaliado com 5 de um total de 5 estrelas

Easy and efficient

Easy and efficient. Didi not hassle me with reminders. Friendly staff

24 de abril de 2026
logotipo da Aura

Resposta da Aura

Hello there,
Thank you so much for taking the time to leave this review. I’m really glad to hear that you felt comfortable without any pressure from us.

It was a pleasure to help.

Best wishes,
Anne-Sophie

Avaliado com 5 de um total de 5 estrelas

Painless Tracy excellent helpful and…

Painless Tracy excellent helpful and empathetic

16 de abril de 2026
Avaliação não solicitada
logotipo da Aura

Resposta da Aura

Dear Len,

Thank you so much for your kind words. I’m really glad I could support you with care during such a difficult time.

With warmest wishes,
Tracy

Avaliado com 5 de um total de 5 estrelas

Matt was super professional and caring…

Matt was super professional and caring throughout our difficult conversation. It's not easy to prepare for a loved ones funeral even if hopefully it will be a while before I need to contact you. 10 out of 10for the way Matt handled it.

29 de abril de 2026
logotipo da Aura

Resposta da Aura

Dear Jacqueline,

Thank you so much for your kind words. I’m really glad I could help make such a difficult conversation feel a little easier, and that you felt supported throughout.

Wishing you all the very best,
Matt

Avaliado com 5 de um total de 5 estrelas

Polite

Polite, well mannered, no pushy communication. Very pleased with all communication, and information given. Very clear and professional.

29 de abril de 2026
logotipo da Aura

Resposta da Aura

Hello,

Thank you so much for your kind review. I’m really pleased to hear that you felt well-informed and that everything was clear.

Wishing you all the best,
Zoe

Avaliado com 5 de um total de 5 estrelas

Very helpful and efficient

Very helpful and efficient

18 de abril de 2026
logotipo da Aura

Resposta da Aura

Hello June,

Thank you so much for your kind words. I’m really glad that you found the process efficient.

Wishing you all the best,
Zoe

Avaliado com 5 de um total de 5 estrelas

Happy to recommend

I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or emails. But when I had a question it was always dealt with promptly and professionally by Anne-Sophie. Communication was clear and courteous yet warm.

24 de abril de 2026
logotipo da Aura

Resposta da Aura

Hello Sandra,

Thank you so much for your kind review and for recommending Aura. I’m really glad to hear that you felt comfortable and never under any pressure—that’s exactly what we aim for.

It was a pleasure helping you.

Wishing you all the best,
Anne-Sophie

Avaliado com 5 de um total de 5 estrelas

Clear offer

Clear offer, terms and conditions, enhanced by competent and informative staff.

19 de abril de 2026
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Resposta da Aura

Hello Paul,

Thank you so much for your review. I’m really glad you found everything clear and that I could help make the process straightforward for you.

Wishing you all the best,
Jimmy

Avaliado com 5 de um total de 5 estrelas

Aura is the Most compassionate company

A very pleasant,helpful and easy to understand phone conversation on a thing that could be upsetting for most but the caring and compassion from this lovely firm is why i took the plan,such a relief to know that close ones have after care as well,thank you Aura Angels

7 de março de 2026
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Resposta da Aura

Hello Dianne,

Thank you so much for your incredibly kind words. I’m really glad I could make what can be a difficult conversation feel a little easier and more comfortable for you.

It means a lot to know you feel that sense of relief and peace of mind, that’s exactly what we hope to provide.

All the best,
Roddy

Avaliado com 5 de um total de 5 estrelas

All round good experience

All round good experience

26 de abril de 2026
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Resposta da Aura

Hello Kalvin,
Thank you for taking the time to leave a review. I’m really glad to hear you had an all-round good experience with us.
All the best,
Roddy

Avaliado com 5 de um total de 5 estrelas

My peace of mind

The ad attracted me to send off for the information about you and I liked what I read it was so nice and it made up my mind

26 de abril de 2026
logotipo da Aura

Resposta da Aura

Hello Catherine,

Thank you so much for your lovely review. I’m really glad that the information we sent helped you feel comfortable and gave you that peace of mind, it means a lot to hear.

All the best,
Roddy

Avaliado com 5 de um total de 5 estrelas

Easy to set up Funeral Plan

Easy to set up Funeral Plan, representative very helpful and listened to what I was saying, the personal contact was very welcome in this day and age!

26 de abril de 2026
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Resposta da Aura

Hello,

Thank you so much for your kind review. I’m really glad I could help make setting up your plan feel easy and that you felt listened to throughout, that personal touch is so important.

All the best,
Matthew

Avaliado com 5 de um total de 5 estrelas

PROFESSIONAL!

Their service is clear, quick and VERY professional!

25 de abril de 2026
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Resposta da Aura

Hello Geoff,
Thank you so much for your kind words. I’m really glad you found our service clear, quick, and professional, that’s exactly what we aim for.
All the best,
Roddy

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