After a misunderstanding on my part I was able to connect with Dora this morning. She explained and helped me with my questions. Willful was very easy to do online and im so thankful for this service... Ver mais
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Veja o que dizem as avaliações
I have been putting off creating a will for years..and finally i decided it was time. So...my friends had used Willful to make their will and i finally decided to do it. I had no idea how easy it w... Ver mais
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I am very happy and satisfied with my experience with willfull. It covers everything you need to know and everything you need to cover when arranging your final affairs. I like that I could go back a... Ver mais
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No jargon. Questions clearly stated Able to take my time completing form. Not rushed to sign until I am ready. Forms relating to health and property powers of attorney explicit so that chosen individu... Ver mais
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Detalhes da empresa
Escrito pela empresa
Willful is Canada's leading online estate planning platform, built to make wills and powers of attorney accessible to every Canadian. More than 500,000 Canadians have trusted Willful to start their estate planning journey — creating legally valid documents online in about 20 minutes, saving thousands compared to a traditional lawyer, with free lifetime updates as life changes. Willful's documents are developed with Canadian estate lawyers and tailored to each province's unique requirements. The platform also powers partnerships with financial institutions and advisors, helping close the estate planning gap for Canadians nationwide. Founded in Toronto in 2017, Willful is on a mission to make estate planning simple, affordable, and accessible for all. To learn more, visit willful.co.
Willful - Easy Online Wills
Escrito pela empresa
- Create a legal will in 20 minutes online
- Online Wills, Your Way. Easily Update Your Will Anytime.
Easy updates, anytime.
Easy updates, anytime.
Easily update your will anytime, so your estate plan can change as your life does!
Informações de contato
488 Wellington Street West, M5V 1E9, Toronto, Canadá
- 1-(888)-213-0516
- support@willful.co
- willful.co
4,4
Excelente
2 mil avaliações
Pede aos clientes que avaliem
Esta empresa convida seus clientes a deixarem avaliações, sejam elas positivas ou negativas
Respondeu a 100% das avaliações negativas
Normalmente responde dentro de 24 horas
Como esta empresa usa o Trustpilot
Veja como as avaliações e classificações são obtidas, pontuadas e moderadas.
Not a matter of what went wrong
It is not a matter of what went wrong, it is a matter of marketing overkill. I am working through creating a will on my own timeline and I find the constant presence of irrelevant Willful prompts in my Inbox both distracting and pointless. I know where you are, I know how to reach you, hopefully I will know when I actually have to reach you. So, please, dramatically reduce the frequency of emails to me. No other service organization reaches your frequency level.
4 de abril de 2026
Resposta da Willful
Hi Andrew,
Thank you for being so honest with us. I’m sincerely sorry that our emails have felt like "marketing overkill" rather than helpful reminders. That is certainly not the experience we want you to have while you’re working through such an important task on your own timeline.
We hear you loud and clear. I have shared your feedback with our marketing team to ensure we are being more mindful of the frequency of our check-ins. We want to be a support system, not a distraction in your inbox.
To help right away, you can click the "Unsubscribe" link at the bottom of any of our emails to opt-out entirely. We’ll be right here whenever you’re ready to pick things back up, without the extra noise in the meantime.
We appreciate you sticking with us, and we’ll give you the space you need to finish things at your own pace.
Take your time it doesn't have to be done overnight but you will feel better when it's finished
I am an older person and I hate that AI is used in everything but I have to admit I used it on your site and I got answers that were very helpful and if I couldn't figure it out they kept trying so that kind of impressed me I do think people need to know that they need to find out what rules apply in your province and to make sure they're looking them up it might not hurt to tell people that. other than that it was an excellent experience it was easy and a weight off my shoulders
thank you
Carol
3 de abril de 2026
Resposta da Willful
Hi Carol,
Thank you so much for the 5-star review! We love that piece of advice—taking your time really is the best way to tackle estate planning. There's no better feeling than that "weight off your shoulders" once it’s finally crossed off the to-do list!
We completely understand the hesitation around AI, but we're so glad you gave "Willa" a chance. We've worked hard to make sure she's actually helpful and patient, so it's wonderful to hear she was able to get you the answers you needed.
You make an excellent point about provincial rules. Since estate law varies across Canada, we always aim to ensure our documents and guidance are tailored to each specific province. We really appreciate the feedback and will keep looking for ways to make those provincial differences even clearer for everyone.
Willful is not a law firm and does not provide legal advice. If you ever have more questions as you finalize your documents, our human support team is also here to help Monday to Friday, 9 am – 5 pm EST.
Thank you for choosing Willful, Carol!
Everything was very professional and with the help of my sister-in-law because she is very good at these things and I am not so I give all credit to my sister-in-law for doing this for me and for your
Everything was great and also with my sister-in-law‘s help because I am not good at too much with these kind of things so thank you very much. My sister-in-law said everything was very good and professional.
27 de março de 2026
Resposta da Willful
Hi Daryl,
Thank you so much for the 5-star review! We are thrilled to hear that you had a professional experience with Willful.
It sounds like your sister-in-law is a total superstar! We love hearing that she was able to step in and help you navigate the process—we’re just happy we could provide the platform to make it happen for you.
Thanks again for choosing Willful!
Why don't you stop bugging me
Why don't you stop bugging me, you are worse than turbotax. I've paid and my wife and I will complete our (OUR) wills at our leisure. It might take awhile but that's up to us, not you.
3 de abril de 2026
Resposta da Willful
Hi Wayne,
I sincerely apologize for the frustration our emails have caused. We certainly didn't mean to crowd your inbox while you and your wife are working through your plans.
To clarify, these are automated system reminders designed to help users stay on track, but I completely understand that they can feel intrusive when you already have a plan in place.
While these follow-ups are triggered automatically by the system, you can stop them at any time by clicking the "Unsubscribe" link at the bottom of any of our emails. This will opt you out of the automated sequence immediately, allowing you to finish your documents entirely at your own leisure without further pings from us.
Thank you for your patience and for the honest feedback—it helps us improve how we communicate with our members.
Best regards,
Resposta da Willful
Thank you so much for the 5-star review! We’re so glad to hear you found Willful easy to use and that it inspired confidence. That’s exactly the experience we hope to create.
The online step by step process was…
The online step by step process was really easy. The follow-up communication to make sure everything was 100% was the icing on the cake. Would highly recommend.
29 de março de 2026
Resposta da Willful
Thank you so much for the 5-star review! We’re so glad to hear the step-by-step process felt easy to use, and that our follow-up support helped give you extra peace of mind. Your recommendation means a lot to us.
No jargon
No jargon. Questions clearly stated Able to take my time completing form. Not rushed to sign until I am ready. Forms relating to health and property powers of attorney explicit so that chosen individuals know what is involved. Able to print off forms to allow time to reflect and clarify financial situation. Can do at home so no mobility issues
29 de março de 2026
Resposta da Willful
Thanks so much for sharing this! We're really glad the process let you move at your own pace and that you could take your time working through each section. It means a lot to know that everything felt clear and thorough, and that being able to do it all from home made such a difference.
Resposta da Willful
It looks like we may not have received your earlier review. We appreciate you taking the time to review again!
Pretty good
It was fairly easy to follow. Couple issues is the requirement of another beneficiary. If I die I want 100%to go to my beneficary. Having to put in another name at 1% (your chat suggestion) makes it more complicated. Also way too much emphasis on children. I don’t have any. Also inheritance age…there is no inheritance in my case. Everything is to go to my beneficary.
7 de março de 2026
Resposta da Willful
Thank you for your feedback. We’re glad to hear the process was fairly easy to follow, and we appreciate you pointing out the parts that felt unnecessary or confusing.
We understand how adding another beneficiary, as well as seeing questions about children and inheritance age when they don’t apply to your situation, could make the process feel more complicated than expected. We’ve shared your comments with our team as we continue improving the experience.
While recognizing this is designed as a…
While recognizing this is designed as a cheap alternative to having a lawyer create a will, I would have expected it would inquire as to more details, descriptions and thought. This took me approximately 2 minutes to complete. I would have expected more questions and prompts to create a thoughtful and detailed plan.
16 de fevereiro de 2026
Resposta da Willful
Hi Warren,
Thank you for taking the time to share your feedback. We understand how the experience may have felt too brief, especially for something as important as estate planning.
Willful is designed to make creating a legally valid will more accessible and straightforward by guiding users through a simplified questionnaire and generating documents based on lawyer-approved templates. For some people, that ease and speed is helpful, but we understand that others may be looking for a more detailed and customized planning experience.
We really appreciate you sharing this perspective, and we’ll make sure your feedback is passed along to our team as we continue improving the product.
Please don't hesitate to reach out if you have any other questions.
simple and fast
15 de dezembro de 2025
Resposta da Willful
Thank you so much for your 5-star review! We’re so glad to hear you had a great experience. We really appreciate your support.
Easy to follow----straight forward
19 de fevereiro de 2026
Resposta da Willful
Thank you so much for your 4-star review! ⭐️
We’re so glad to hear you found the process easy to follow and straightforward — that’s exactly what we aim for. Estate planning can feel complicated, so making it clear and simple is really important to us.
If there’s anything that would have made your experience a 5-star one, we’d love to hear your thoughts. Your feedback helps us continue to improve.
Thanks again for taking the time to share your experience!
Resposta da Willful
We’re so glad to hear you found the process fast and easy — that’s exactly what we aim for. Estate planning can feel overwhelming, so making it simple and straightforward is really important to us.
Thanks again for taking the time to share your experience!
Navigating is terrible
Navigating is terrible
How to edit what I have entered is bad
FRUSTRATING...
11 de fevereiro de 2026
Resposta da Willful
Thank you for your honest feedback. We’re really sorry to hear that you found the navigation and editing experience frustrating—that’s certainly not the experience we want anyone to have.
We’d truly appreciate the opportunity to help and better understand what wasn’t working for you. Please feel free to reach out to us directly at hello@willful.co (mailto:hello@willful.co), and our team will be happy to walk you through editing your documents or address any specific issues you ran into.
Your feedback helps us improve, and we’d love the chance to make this right.
Resposta da Willful
Thank you so much for your five-star review!
We’re so glad to hear the process felt easy and fast—and even more glad that you took the important step of getting your wills done. That peace of mind is what it’s all about.
We truly appreciate you taking the time to share your experience.
Wished the templates gave more options
Wished the templates gave more options. For example, this is my strategy: To designate beneficiaries in your will, you can follow these steps:
Primary Beneficiaries: Start by naming your two sons as primary beneficiaries. They will be the first in line to receive a specific gift or share of your estate.
2. Backup Beneficiaries: If your sons are deceased, you can name their wives as backup beneficiaries. This ensures that the gift or share of the estate goes to them if the primary beneficiaries cannot accept it. 3. Contingent Beneficiaries: Finally, if both your sons and their wives are deceased, you can designate their children as contingent beneficiaries. This means the children will receive the estate only if all other named beneficiaries have predeceased you. The Willful templates do NOT allow for the identification of "Backup Beneficiaries" (the wives; they are forced by the templates into the CONTINGENT Beneficiaries)
30 de novembro de 2025
Resposta da Willful
Thank you for your detailed feedback — we really appreciate you taking the time to explain this clearly.
You’re absolutely right. While our platform allows you to direct a primary beneficiary’s share to their children or to the remaining primary beneficiaries if they pass away before you, it doesn’t currently allow you to name that beneficiary’s partner as a specific backup tied only to their share.
We understand how important that level of flexibility can be, especially when planning for more nuanced family dynamics.
The good news is that we’re actively addressing this limitation, and an update that provides more flexibility in how backup beneficiaries are structured is expected to be released in the next few days.
Thank you again for highlighting this — feedback like yours helps us improve the experience for everyone.
Resposta da Willful
Thank you so much for your 5-star review!
We’re so glad to hear you found the process simplified and easy to understand. That’s exactly what we aim to do—make estate planning feel clear, approachable, and manageable for everyone.
It truly means a lot that you took the time to share your experience. Feedback like yours helps other Canadians feel more confident taking that first step.
Quick easy process
5 de fevereiro de 2026
Resposta da Willful
Hi Eric,
thanks for the review! We're glad to hear that Willful has made it easy for you to create your will - that's what we aim for! If you ever need anything else, please reach out.
- The Willful Team
Very well laid out and easy to work…
Very well laid out and easy to work through the process of completion of documents.
30 de janeiro de 2026
Resposta da Willful
Hi Cindy!
Thanks so much for sharing this — it truly means a lot to our team. We’ve put a lot of care into making the process feel clear and manageable, so it’s really great to hear it worked well for you.
Please feel free to reach out if you have any questions down the road.
- The Willful Team
It was easy and we felt no pressure…
It was easy and we felt no pressure during the process. I love that we can change it later if we need to and we also got the notary who was very professional and helpful in completing our wills.
24 de janeiro de 2026
Resposta da Willful
Thank you so much for the kind review! We’re really glad to hear the process felt easy and pressure-free—that’s exactly what we aim for. It’s great to know you found value in being able to update your documents over time. We truly appreciate you taking the time to share your experience.
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