We drove over from Winsford, we had a terrible experience in Northwich. Totally different at your showroom in Cheadle, we were warmly welcomed by Dylan who was extremely helpful. Would highly recommen... Ver mais
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Veja o que dizem as avaliações
Massive range of fires and fireplaces at the Cheadle shop to choose from. Staff were very helpful especially as the fire surround we had chosen had to be made bespoke to fit our chimney breast which... Ver mais
A empresa respondeu
The gentleman I discussed with provided detailed information and also highlighted the things to be considered with regard to the three units I liked. I felt the details helped me make the right choice... Ver mais
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Direct Fireplaces basically acted as the middlemen for Be Modern. That's okay being a distributor but they had neither any control nor interest after we placed the order. Be Modern confirmed a deliv... Ver mais
A empresa respondeu
Detalhes da empresa
- Loja de Lareiras
- Loja de Eletrodomésticos
- Loja de decoração de design de interiores
- Fabricante de Lareiras
- Fornecedor de Equipamentos e Sistemas de Aquecimento
- Serviço de aquecimento
Sobre Direct Fireplaces
Escrito pela empresa
At Direct Fireplaces, we’ve been helping customers create warm, welcoming homes for over 20 years. With decades of experience in the industry, we’ve built a trusted reputation for providing high-quality fireplaces backed by a professional, reliable service from start to finish.
We specialise in gas and electric fires, as well as complete fireplace packages designed to make upgrading your space simple. Whether you’re looking for a modern centrepiece or a more traditional look, our range has been carefully selected to offer both style and performance—so you can find something that fits your home perfectly.
Over the years, we’ve supplied fireplaces to thousands of happy customers across the UK. We understand that choosing the right fire or fireplace can feel like a big decision, which is why we focus on making the process as straightforward as possible. Our team is always on hand to offer clear, honest advice, helping you find the right solution without any pressure.
We’re committed to offering great value without compromising on quality. By working closely with trusted manufacturers and using our experience to select the best products, we ensure everything we sell meets the standards our customers expect. Whether you’re updating a single room or planning a full renovation, Direct Fireplaces offers the products, knowledge, and service you can rely on.
We specialise in gas and electric fires, as well as complete fireplace packages designed to make upgrading your space simple. Whether you’re looking for a modern centrepiece or a more traditional look, our range has been carefully selected to offer both style and performance—so you can find something that fits your home perfectly.
Over the years, we’ve supplied fireplaces to thousands of happy customers across the UK. We understand that choosing the right fire or fireplace can feel like a big decision, which is why we focus on making the process as straightforward as possible. Our team is always on hand to offer clear, honest advice, helping you find the right solution without any pressure.
We’re committed to offering great value without compromising on quality. By working closely with trusted manufacturers and using our experience to select the best products, we ensure everything we sell meets the standards our customers expect. Whether you’re updating a single room or planning a full renovation, Direct Fireplaces offers the products, knowledge, and service you can rely on.
Informações de contato
137 Wellington Rd North, SK4 2PF, Stockport, Reino Unido
- 0161 376 4181
- sales@direct-fireplaces.com
- www.direct-fireplaces.com
Over 20 years trading
4,3
Excelente
343 avaliações
Pede aos clientes que avaliem
Esta empresa convida seus clientes a deixarem avaliações, sejam elas positivas ou negativas
Respondeu a 87% das avaliações negativas
Normalmente responde dentro de 48 horas
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Veja como as avaliações e classificações são obtidas, pontuadas e moderadas.
Very nice showroom experience
Very nice showroom experience. Sales team knowledgeable and professional. Good choice of products and installation process easy to arrange
8 de fevereiro de 2026
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi,
Thanks for your kind review,
We're pleased to hear that your experience in our showroom was so good and that you were impressed with our sales advice and product range.
If we can offer any further assistance then we'd love to hear from you again,
Kind regards,
Direct Stoves & Fireplaces
Over the moon with the fire for our…
Over the moon with the fire for our media wall New Forest 1600, needed a bit of help registering it, customer service was brilliant, strongly recommended.
19 de fevereiro de 2026
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Dave,
Thanks for your kind review.
The New Forest 1600 is a very popular media wall fire and we're glad that you've been so impressed with this, as well as the customer service received from our team.
If we can assist further then please let us know,
Kind regards,
Direct Stoves & Fireplaces
Double check that a LPG Gas Installer is available in your Area!
We bought a LPG gas fire from Directfireplaces after FIRST CHECKING that DirectheatingServices could supply a gas engineer in our area. This turned out not to be the case as their fitter was not prepared to travel the distance. So although the fire arrived within a few days we had to manage with expensive electric heating for 11 weeks over the cold Winter until a local LPG gas installer eventually became available.
18 de novembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Cathy,
Thank you for your review,
We are sorry for any inconvenience regarding this order. As we're sure you can appreciate, gas engineers are sub-contracted through Direct Heating Services and while we try to provide as accurate a picture of their coverage area as possible, this is still ultimately at their discretion.
Not all Gas Safe Engineers will work with LPG appliances and this can also affect lead times for fitting depending on the customer's location.
If we can offer any further advice or assistance then please don't hesitate to let us know,
Kind regards,
Direct Stoves & Fireplaces
Rubbish Service
Ordered 4 weeks ago and had no updates regarding my order by the company Direct Fireplace absolutely terrible service. Also was given a delivery date and still gave more than the time frame and still didn't receive anything on top I had to ring them to find out where my order of £400 was will never use this company again in the future.
17 de fevereiro de 2026
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Atif,
We are very sorry for any inconvenience regarding this order.
We can see that you were contacted by our Dispatch team the day after the order was placed, advising that the fire had fallen out of stock with our supplier and that this was on a February lead time.
Unfortunately, and as you will be aware, there appears to have been a further delay which was not communicated to our team. As we're sure you can appreciate, the Dispatch team would not have known to provide a further update without knowledge of the delay, as the fire in question is usually dispatched direct to the customer from our supplier.
This being said, we completely understand your frustration and if there is anything else that we can do to assist then please don't hesitate to let us know,
Kind regards,
Direct Stoves & Fireplaces
Compact little fire
1 de fevereiro de 2026
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Barbara,
Thank you for your review. We trust that you've been enjoying your new fire,
If we can offer any further assistance, please let us know,
Kind regards,
Direct Stoves & Fireplaces
Attentive and knowledgeable staff
Attentive and knowledgeable staff. A wide selection of products in its showroom. Fitting was done without problems and installer left room clean and tidy. Showroom experience in Nov.2025 and fitting 12/01/2026. Delay with fitting g my choice.
12 de janeiro de 2026
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Elizabeth,
Thanks for your review.
We're glad to hear that our staff was attentive and that you were impressed by our range of showroom displays.
It's also great to hear that you order has now been installed.
If we can offer any further advice or assistance then please do let us know,
Kind regards,
Direct Stoves & Fireplaces
Faulty electric evonic fire …
Although the service at the branch was great by dylan. I paid over 2,000 for a evonic fire to be delivered 3-5 days and took over 2weeks . Then they called to say they didn’t have it can we send a different style. I agreed. It arrived faulty , motor too loud to even have on. They agreed to swap it the same day before my media wall was built . They then called again to say sorry we haven’t got a replacement , we will send an engineer to fix your faulty one . All this after paying over £2,000 . Still waiting for engineer visit .
5 de janeiro de 2026
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi,
Thank you for your review. We are sorry for any negative experience in ordering with us.
We had requested further information from yourself through Trustpilot to be able to locate your order and investigate this matter further. Unfortunately, the email address which you have provided does not appear to link to an order on our system and when we have tried calling you to discuss this, we have not been able to speak to anyone.
We have located an order which we believe to be your own but would require confirmation of an order reference number to advise further.
Based upon the notes on our system for this particular order, we can see that our showroom team has in fact been in communication with Evonic Fires as the manufacturer. This was both to try and expedite an engineer visit and (by your request) to delay a scheduled visit because of a prior commitment.
If you can call our customer service team or email customerservice@direct-fireplaces.com providing your order reference number and any supporting information, we would be happy to advise further,
Kind regards,
Direct Stoves & Fireplaces
Dimplex Optiflame fire
THE WEBSITE WAS FAIRLY EASY TO USE AND SELECTING AND ORDERING WAS STRAIGHTFORWARD. DELIVERY TOOK JUST A FEW DAYS WITH ADVANCE INFORMATION.
THE FIRE REPLACED AN OLD ONE OF SIMILAR DESIGN AND IS ALL WE EXPECTED. THE FLAME EFFECT IS SUPERB AND SILENT AND THE MIX OF CRYSTALS, COAL AND LOGS LOOKS WARM AND COSY.
WE WOULD RECOMMEND THIS FIRE AND THIS SUPPLIER.
15 de janeiro de 2026
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Kenneth,
Thank you for your review.
We're glad to hear that you found our website easy to use, and that the fire which you've ordered has been a straightforward replacement for your existing fire.
It's also fantastic to hear that you'd recommend Direct Fireplaces based upon your ordering experience,
If we can offer any further advice or assistance then please let us know,
Kind regards,
Direct Stoves & Fireplaces
Appalling service
Appalling service, started with requesting a quote through the website and proceeded to ask simple questions about the chosen fireplace and measurements, back and forth emails for over two months and they would either not reply, or completely ignore some questions on my email. They could not tell me simplistic information about the product, and therefore I did not purchase anything through them, personally I would avoid.
1 de dezembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi,
Thank you for your feedback.
We are very sorry to hear of any disappointment regarding the service received. It is always our intention to offer high quality advice, and we can only apologise that we were unable to answer your questions satisfactorily on this occasion.
If there is anything else that we can do to assist at this stage then please don't hesitate to contact our Sales team via 0161 376 4181,
Kind regards,
Direct Stoves & Fireplaces
Nice fire but a few quibbles
My order, arranged through your Bromsgrove outlet, arrived on time with helpful delivery staff. The product arrived well-packaged and without any damage. Once I'd put it in place I was (and still am) very satisfied with my choice of product.
However, three things to improve..
1) I'd ordered a grey finish to the hearth and mantle. They came as two shades of grey, but I can live with that.
2) The power plug is supposed to be anchored by a plastic part which is held in by a screw. There is no screw hole pre-drilled by the plug inlet so I've had to leave this off. Luckily the plug fits tightly and I've anchored the hearth to the wall so there will be no movement.
3) The instruction manual could do with an update to reflect the product I actually purchased, i.e. free-standing fire with mantle and hearth. I'm still a little confused as to whether I should have fixed the mantle to the wall although this isn't feasible given that I'm instructed to leave a minimum 20mm gap at the back of the fire (page 13).
Despite the above I shall look forward to using it for many years to come.
3 de janeiro de 2026
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Glyn,
Thank you for your order and for your review.
We're glad to hear that your experience in ordering with our showroom team, and insofar as delivery, was so positive.
This said, we're sorry for any inconvenience regarding the installation process. Some of our stone fireplaces are made to order for the fires around which they are constructed, and as such do not always come with full, specific printed instructions (as opposed to the fire units which will usually be delivered with a dedicated user manual).
We appreciate your feedback regardless and will make sure to pass this onto the manufacturer. Please let us know if there is anything else we can do to advise,
Kind regards,
Direct Stoves & Fireplaces
Please read before buying
Our experience paying for the fire was ok.
The fitting was was another matter.
Had to ring the day before to check that the installation was taking place as we had no call to say what time to expect the fitters. Was told to expect them at 8am.
They finally turned up at 10am. On arrival they turned on loud music and took over the living room. Made no attempt to cover furniture. Used heavy breaker to take out bricks and covered the whole room in thick layer of brick dust. Curtains everything. They had a vacuum but obviously chose not to use it to reduce dust. It was a cold wet day and they left the front door open all day and marched in and out of the house covering the floor with dirt and ruining door mat. They basically gave no regard to the fact that they where working in somebody's house and treated it like a building site. When not working they thought it was ok to sit on our couches covering them in the shit off their clothes the brick dust whilst playing on their phone like teenagers.
It took them until 6:45pm to finish the job they left all rubble and materials strewn over the drive in a complete mess not separated. Bricks and rubble in cardboard boxes etc.
I've never seen such a pathetic excuse of so called tradesmen in my life. The plaster finish around the fire was so poor we had to finish it ourselves. On closer inspection of the fire it was covered in scratches that they ( touched up ) with black spray paint to disguise them but failed.
I am being honest in saying it was the worst experience we have ever had letting these people into our house. We would never allow them into it again and recommend you don't either. Please do your homework and avoid these cowboys. The fire was very expensive and I am sure you could get it cheaper and installed by competent installers elsewhere. We just chose them as they where local and didn't research or read any reviews about them. We will not be getting the fire serviced by them or recommend them to anyone. I would strongly recommend you go elsewhere.
17 de dezembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Christopher,
Thank you for your feedback. We are very sorry to hear of the negative experience with the installers.
The engineers that we recommend are vetted and subcontracted through our fitting team at Direct Heating Services. As such, we do take such complaints very seriously as we appreciate that this can severely impact a customer's overall impression of ordering with us.
We have made a request with yourself for further order details so that we can investigate this matter with the fitting team. If you can respond ASAP or contact our team with the same information, this would be greatly appreciated,
Please don't hesitate to let us know if we can offer any further advice or assistance,
Kind regards,
Direct Stoves & Fireplaces
Fire place arrived quickly and the…
Fire place arrived quickly and the fiting was also quick.
17 de dezembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Ian,
Thank you for your review,
We're glad to hear that the delivery and fitting process was very quick and trust that you're happy with the fireplace received,
If we can offer any further assistance then please feel free to get in touch,
Kind regards,
Direct Stoves & Fireplaces
Terrible service from start to finish
Terrible service from start to finish. Fire was not delivered on time and sizes given on the website for the recess are incorrect. I've spoken to them this morning to ask for instructions for the surround to be told that it doesn't come with instructions. Understandably my Gas Safe fitter wants to check he's installing correctly. The guy in the phone wasn't particularly helpful and I've no idea what to do now.
Edit following supplier comment:
My fitter has years of experience and has fitted hundreds of fires. He simply asked to see the instructions so he could ensure safe installation of the cast iron surround - this is understandable, admirable and safe.
I was offered some advice by your colleague, but he was abrupt and challenging to deal with. I accept you were better to deal with, but unfortunately my fitter had left site by this point.
I can't understand why you sell a product without instructions. It is standard practice for products to have instructions, even when 99 per cent of people may not need them. For example, a TV always comes with instructions.
A point of learning for me, I should have read reviews into your company before my purchase.
23 de dezembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Thank you for taking the time to leave your review. We’re sorry to hear that you were disappointed with your experience and appreciate the opportunity to clarify a few points.
The cast iron insert supplied is a fairly standard product, and any competent, experienced installer would be expected to be familiar with its correct method of installation. In this case, the insert was initially being installed in a way that was incorrect, which is why the measurements appeared not to work on site.
During the first phone call, our team member did explain the correct installation method, but this advice was not accepted at the time. After a subsequent conversation with another member of our team, and following further discussion, the installer did later accept that the guidance we provided was correct.
We do acknowledge that it would be helpful for manufacturers to provide installation instructions for installers who may not have previously fitted a cast iron insert, and this is feedback we will pass on. However, ultimately the issue here was not with the product or the measurements, but with the initial installation approach and the reluctance to accept technical advice when it was first given.
We regret that you felt the manner of the initial phone conversation was abrupt, as this is not the level of service we aim to provide. Adam did his best to assist once the situation escalated, and we’re sorry that this did not change your overall impression.
Thank you again for your feedback, which we will use to continue improving our service.
Let down by the delivery actions
My Mother is 84yrs old, I was upset to hear that The Delivery Driver literally left the Item, on a pallet, on her actual Pathway??
I found this ridiculous...
1 de dezembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Ian,
Thanks for your review.
We are sorry for any confusion regarding the delivery. As per the delivery information on our website, and relating to our free one-man shipping option:
"Larger, heavier items are delivered on a pallet truck. Our drivers will deliver your items to the kerbside, as close to your property as possible. If your driveway is made of gravel or loose stones, has steps, or steep slopes, the driver may only be able to leave the pallet at the nearest safe and accessible point. Drivers cannot bring items inside your house. Your order will be left on the delivery pallet".
We aim to make this information as clear as possible and so this is also explained in the dispatch email sent between ordering and delivery.
As you may be aware, we are now offering an upgraded two-man service at only £20, which is recommended where customers may need assistance in transporting the goods into the property.
If there is anything else that we can do to assist at this stage, please let us know,
Kind regards,
Direct Stoves & Fireplaces
New Gas Fire and Surround
Had a new gas fire and surround fitted 2 days ago. The fitters insisted on payment. I left home for half an hour and when I returned home, the fitters had left, leaving the old gas fire, fire surround, rubble, cardboard packaging on the driveway, taking up car parking space. When contacting Direct Fires, they were rude, dismissive and wouldn't take any responsibility, blaming it on the fitters. They offered no help whatsoever. They were angry that they were expected to resolve this problem. Being a pensioner, I have had to pay someone with a van to come and clear up this mess.
Totally disgusting service, attitude and after sales.
Once they have the money they all couldn't care less, even though I spent thousands of pounds on a top of the range fire and marble surround.
What a lovely mess to leave me in, one week before Christmas.
Thank you Direct Fires.
My advice....
AVOID AVOID AVOID.
18 de dezembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Diane,
We are sorry to hear of any dissatisfaction with the service received.
The engineers arranged by our fitting team, Direct Heating Services, are generally subcontracted and don't carry waste disposal licenses. As such, while they will carry out any installation work to the best of their ability, they are unable to take the old fire, fireplace, packaging or any debris away with them. This is also not a service that we provide.
This is usually outlined in any fitting quotation provided by Direct Heating Services. If this was not communicated clearly then we can only apologise for any confusion.
If you would be able to email customerservice@direct-fireplaces.com including the order reference number or postcode, we would be happy to investigate this matter further,
Please let us know if you have any further questions,
Kind regards,
Direct Stoves & Fireplaces
Firstly love the fire now it’s all in…
Firstly love the fire now it’s all in place. Delivery was a longer wait than we hoped. Got the call to arrange courier however when they got here there was no fire just the marble surround. Both Claire’s dealt well with sorting out however did find some of customer services reticent to talk (prefered email). In the end the fire was delivered, be prepared to think you might have the wrong fire as all instructions refer to it as an in the wall installation! I would defo recommend this fire as it is truly lovely, just a few hiccups on the way.
3 de dezembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Kim,
Thanks for your review. We are sorry for any confusion regarding the delivery but we're glad that this was resolved as quickly as possible.
You are correct in saying that the user instructions received will have been for the Evonic Slimline 1000 electric fire. Many electric suites incorporate the engine of a built-in electric fire, just housed within a marble or timber fireplace design rather than a media wall. This makes them fairly versatile depending upon how a customer is looking to have the fire installed and displayed within their home.
If we can offer any further advice or assistance then please do let us know,
Kind regards,
Direct Stoves & Fireplaces
everyone was extremely helpful
the sales staff were very helpful with our choice of fire. Leanne kept us upto date with installation and Tony the fitter was extremely tidy and efficient.
I would score them all 10/10.
19 de dezembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Derek,
Thanks for your kind review.
It's great to hear that our showroom sales team was so helpful and that you were so impressed with the installation service.
Please don't hesitate to get back in touch if there is anything else we can do to assist,
Kind regards,
Direct Stoves & Fireplaces
Not a fireplace, pieces of limestone to be built
I believed my fireplace would arrive ready to put on the wall, but instead, it arrived in pieces which need to be assembled.no fixing glue or adhesive has been supplied to put the pieces together disappointed with that neither are the fixing brackets supplied. I had contacted Direct Fireplaces before delivery to ask about installing the fireplace and was told they had installers names whom they could give me.They did not mention they did not have any in Northern Ireland. I did not receive a fireplace, I received pieces of limestone to build a fireplace with which I paid a lot of money for. After two weeks these pieces are still sitting in my living room and I am having a lot of trouble getting the fireplace built. Although I had contacted Direct Fireplaces a few times thinking I had paid for a complete fireplace SUITE at no point was it explained to me that the electric fire was not included in the price I paid. This is most likely my fault for not double-checking everything. Even if I had bought the electric fire it would not have been guaranteed because I live in Northern Ireland. I am having a difficult time finding anyone to supply an electric fire, build the fireplace and attach it to the wall. Especially as I did not buy it from any reputable company in Northern Ireland. I will be sitting with very big heavy pieces of limestone in my living room until after Christmas and most likely into the New Year. Very disappointed and frustrated finding fireplace installers to work on a fireplace which comes from another company.
15 de dezembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Theresa,
Thank you for taking the time to leave a review. We are very sorry to hear about your disappointment and frustration, and we genuinely apologise that the fireplace has not met your expectations or been as straightforward to install as you had hoped.
We understand you were expecting the fireplace to arrive fully assembled. Unfortunately, a natural stone fireplace cannot be supplied in a single piece without a significant increase in cost and weight. A solid, one-piece limestone surround would involve substantial stone wastage during production and would be extremely heavy to transport and lift safely. For these reasons, stone fireplaces are supplied in sections and assembled on site, which is standard practice across the industry.
That said, we do appreciate how disappointing this was for you. We do try to make this clear on our website and in our communications. The product page includes an unpacking and installation guide (available as a downloadable PDF), and our order confirmation emails also state that the fireplace is supplied in pieces. We’re sorry if this was overlooked or not as clear as it should have been at the time of purchase.
Regarding the electric fire, we’re sorry for any misunderstanding. The fireplace is advertised as suitable for gas or electric fires, and our listings show images of both options for illustration. However, we do not state that a fire is included, nor do we list fire specifications, as these are supplied separately to allow customers to choose their preferred model. We apologise if this caused any confusion.
In terms of installation, the fireplace can typically be fitted by someone with good DIY skills or experience in light building work. While we do sometimes provide installer recommendations, availability can vary by region, and we apologise that this was not clearer for Northern Ireland. If you would like, we would be more than happy to talk you or your installer through the installation process and offer guidance to help move things forward.
We truly regret the inconvenience this has caused and understand how frustrating it must be to have the components waiting in your home. Your feedback is valuable to us, and we will take it on board to improve clarity for future customers.
Please don’t hesitate to contact us directly if you would like any assistance or advice — we are here to help.
Kind regards,
Direct Stoves & Fireplaces
Great product
Great product, brilliant installation experience and the fire looks fantastic
27 de novembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Andrew,
Thanks for your review.
It's fantastic to hear that the installation went well and that you're pleased with the fire,
If you happen to need any further advice or assistance, please feel free to give us a call,
Kind regards,
Direct Stoves & Fireplaces
This fireplace is excellent
This fireplace is excellent. It heats the room very quickly and has great warming power. Delivery was smooth, and the driver was very professional.
21 de novembro de 2025
Avaliação não solicitada
Resposta da Direct Fireplaces
Hi Both,
Thank you for your review.
It's great to hear that you've impressed with the heat supplied by your new fire, and that you were pleased with the delivery service.
Please let us know if we can offer any further advice or assistance,
Kind regards,
Direct Stoves & Fireplaces
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