Affinity Care Advisory Avaliações 26

Signed up several months ago - initially all seemed positive

Got an email today to say they were proceeding with voluntary insolvency.

I engaged Affinity Care Advisory for their “Gold Plus Registration” package to support my CQC application, with the promise that the application would be ready for submission within 12 weeks.

This timeframe was not met. Over 24 weeks later, the application remained incomplete. Communication was inconsistent and largely reactive, requiring repeated follow-ups from my side.

The quality of the documentation provided was also SIGNIFICANTLY below an acceptable standard. Policies took over three weeks to be delivered from when they were supposed to be ready and contained multiple errors, inconsistencies, and formatting issues. I ultimately had to convert the documents from PDF into Word and completely rework all policies and supporting materials myself, which undermined the purpose of engaging a paid service.

At a critical stage, when I was ready to submit, the assigned 'specialist' was unavailable, and no alternative support was provided. This resulted in further delay and lack of appropriate oversight at a key point in the process.

On this basis, I do not believe the service was carried out with reasonable care and skill, nor within a reasonable timeframe, as required under the Consumer Rights Act 2015. The service also did not reflect what was agreed at the point of engagement.

The company has now entered voluntary liquidation, and I will submit a claim as a creditor. I will be seeking a full refund on the basis that the service was not delivered as contracted.

Overall, this experience resulted in significant delays and required me to complete substantial work independently. I would advise others to stay well clear.

Absolutely appalling. Paid upfront because or time urgency. Was promised our CQC pack would be turned around and submitted in 6weeks. We wrote 36 policies ourselves and sent to them for editing. We drafted our own SOPs and lots of other documents that they were going to turn into a great submission. Since then poor communisation. They told us our adviser had quit. We asked for our documents back they told us they’d lost them, then they told us they’d actually deleted them for “GDPR” - why would you do that when you hadn’t completed it submitted the work? We resent the documents. Were promised new advisor would prioritise our application. Then no further communication. More promised deadlines missed. We ended up having to issue them a “Letter before Legal Action” only then did they finally send us unzip file - they’d done NOTHING. All they did was save the draft policies we sent them now 6 MONTHS ago - with Chinese writing software! And they had lost some of our documents again as they were missing from the file! The zip file is not fit for purpose - but they sent an email suggesting they were now ready to move to managers interview proactive - we were then told that would be with the same advisor we’d been told had quit months earlier! So they completely lied to us as well as breached their contractual obligations. 6 MONTHS of messing us strong and we are left ~£3K out of pocket, 6 months wasted and nothing to show for it!! But the worst thing is due to these delays a vulnerable patient population has been completely let down. It’s also cost our staff huge delays and financial losses. We are reporting this company to Trading Standards and the Information Commissioners Office for breach of GDPR and information governance. If they don’t give us a full and immediate refund within the next 14 days we will also be taking them to court.

AVOID THIS COMPANY AT ALL COSTS

My experience with Affinity Care Group has been deeply unsatisfactory and has raised serious concerns regarding the quality and reliability of their CQC registration support service.

I engaged their “Gold Plus Registration Support” package and paid in full in advance. Over a prolonged period, the service was marked by repeated delays, poor communication, and a lack of effective oversight. More importantly, I have since obtained independent advice from both a qualified legal professional and an experienced CQC specialist, which indicates that the application was fundamentally misadvised and structured incorrectly from the outset.

This has had significant consequences. The position reached with CQC required submission of documentation that is not feasible due to legal entity inconsistencies—issues that should have been identified and addressed at the initial planning stage. As a result, I have been placed in a position where I have had to withdraw the application to avoid a likely rejection.

Despite these substantive concerns, the response from Affinity has largely focused on attempting to rely on contractual clauses and attributing responsibility to me, rather than addressing whether the service provided met a reasonable professional standard. In my view, this falls materially short of what would be expected from a specialist provider offering regulatory consultancy services.

The outcome is that I have lost considerable time, incurred unnecessary stress, and paid for a service that appears to have been fundamentally flawed in its delivery.

Based on my experience, I would strongly advise anyone considering this service to seek independent advice before proceeding.

We engaged Affinity Care Advisory to support our CQC registration, agreeing a 2–4 week turnaround directly with Simon Kett. We paid £3,000 for what was presented as a specialist, tailored service.
Unfortunately, the experience was extremely disappointing.
The work took around 4–5 months to be delivered, with multiple missed deadlines and very poor communication throughout. We were repeatedly chasing for updates. During this time, our assigned specialist (Nix) left the company without us being informed — we only discovered this when emails began bouncing back. When we contacted Affinity, we were told they were dealing with staffing shortages and illness.
We were given revised completion dates, first the end of November, then pushed again to 16th January. On the very day of the January deadline, we received a call asking for documents we had already provided months earlier (in September), which strongly suggested the work had not been progressed and was being rushed at the last minute.
When the pack was finally delivered, it contained 55 separate errors.
Rather than reviewing and building on the policies we had already provided, they appear to have replaced them with generic templates used for other companies. This resulted in multiple serious inaccuracies, including:
Incorrect company names left throughout the documents
Wrong registered manager and director names
Incorrect location and service details
Repeated references to RA3 (supporting adults with substance misuse), which is completely unrelated to our service and not something we intend to provide
In its submitted state, this pack would certainly have been rejected. More concerningly, the scale and nature of the errors could have raised serious questions with CQC about the credibility and safety of not only our application but our service.
Affinity did offer a partial refund of £1,250, then £1500, but this was conditional on signing a confidentiality agreement, which we were not prepared to do given the extent of the issues.
We ultimately had to pursue a chargeback through our bank to recover the full amount.
Based on our experience, we cannot recommend this service. For something as important as CQC registration, attention to detail, transparency, and reliability are critical — and unfortunately, these were not delivered here.

I would like to thank affinity & Rosie who did my mock fit interview on Wednesday 14th January 26, for all there help and support through my registration application process, from start to finish affinity have very professional and kept me up to date we any information i needed to know.

I first contacted Affinity Care Advisory in December 2024 and booked their services in January 2025 to support my CQC registration. Over the following 8–9 months, my application was rejected three separate times, each rejection due to mistakes in the documents they prepared. These were not complex issues but simple and avoidable errors that should never have been missed by consultants claiming to be specialists in CQC registration.

What made the situation even more concerning and upsetting was their attitude towards these rejections. Instead of accepting responsibility and correcting their mistakes, they repeatedly suggested that I should write to CQC and argue that CQC were wrong. On occasions when I pointed out errors before submission, I was told “it’s fine” — only to later be rejected because of those very same mistakes.

Affinity’s website and advertising present the company as experienced, high-quality CQC registration consultants, but my experience has not reflected this at all. The process caused me unnecessary stress, wasted almost a year of my time, and delayed my plans significantly.

I have now received my full refund, and I appreciate that resolution. However, no amount of money can replace the lost time, the repeated stress of three rejections, and the frustration of working with a consultancy that did not deliver the quality they promised. For these reasons, I am leaving a one-star review.

Rosie Monger and Nicola's performance was exceptional. Her ability to impart knowledge effectively and instil confidence in you was truly remarkable. In my opinion, this is a highly valuable skill, and it was a pleasure having Rosie Nicola guide us through the CQC registration process.

Also Simon Kett was particularly invaluable. his ability to create a comfortable and stress free environment was commendable.

Did my coaching session with Rosie and Nic. Both were wonderful and extremely helpful. Gained lots of knowledge and got a lot of practice done. Highly recommend their coaching sessions.

I was contacted by affinity care advisory at my current role and was so impressed by their professionalism and helpfulness that they were a no brainer to contact when we needed assistance in a different venture. The process has been seamless and every point of contact has been professional, knowledgeable, patient in explaining what processes are needed and how. They have understood our needs and due to an already busy schedule have applied zero pressure to move forward. This service over delivers and is one I’m going to recommend to anyone who starts a this journey. The only downside is that I could only give 5 stars when 7 or 8 would be more accurate

I contacted affinity care advisory about 6months prior to commencing the process and the communication was as present from day one as it was from commencing the plan. The discussions regarding which option to chose, the differences and best route for myself and my business was perfect. I was very well informed of the process before making the decisions i needed.
I was introduced to my specialist Rosie whom managed my application with me, she was amazing. So supportive, informative, well educated for the areas I needed guidance on to ensure the application was done to the best standards that would be expected. This provided such a relief to this process for me. Being both nurses provided me comfort that her experience and knowledge she would be able to relate specifically to my understanding of the business and its needs for now and the future. Communication again was perfect, available when ever i needed within her working hours to answer any questions i had both email and call. i felt this was so easy with even the smallest of requests, and nothing was too much trouble.

i was allocated with a business plan specialist Louisa for ensuring all strengths, risks, financial stability, financial stability and sources was understood to ensure CQC knew how my business would start and thrive using evidence. I was able to have a lovely chat with Louise to let her get to know me and my business to ensure this is reflected well in statements i provide. Her knowledge and skills again are just what i needed for the best application being created for my business. I look forward to taking the next steps - again with Rosie's support to submitting my application and awaiting interview. They have also offered support in this area to ensure iam well equipped for this stage of my application.

Good Experience, she's friendly nice and calm, also a good communicator and listener

The service is fantastic, they respond fast to emails, every time I have rang the company they go out of their way to help and answer my questions. The entire team from the customer service team, Andy and Sarah. If somebody asked me, I would certainly refer them to Affinity.

I recently worked with Affinity Care Advisory to help with my CQC registered manager interview. I honestly can't recommend them enough. From start to finish, their guidance was thorough. Sarah was fantastic shes incredibly knowledgeable and very supportive. She helped me prepare for my CQC interview with a mock session that really boosted my confidence. The whole experience gave me so much more confidence and really prepared me for my interview. I highly recommend affinity care advisory 10/10

Rosie was very knowledgeable about the CQC inspection process and made me feel very at ease answering her questions. Rosie has also made some recommendations to further enhance our service which were very helpful.

We partnered with Affinity Care to find a manager for our team, and we were thoroughly impressed with their professionalism and efficiency. The recruitment process was smooth, and they provided us with a shortlist of qualified candidates who perfectly matched our requirements. Their attention to detail and understanding of our company culture made a significant difference.

Throughout the process, the HR team kept us updated at every stage and responded promptly to any questions or concerns we had. Their support made the entire experience stress-free and effective.

The manager we hired is performing well in terms of leadership, adaptability, and team-building skills. We credit Affinity Care for their thorough screening and selection process, which ensured that we found a suitable fit for our organisation.

We recommend Affinity Care to any organisation seeking top managerial talent.

We recently worked with Affinity Care Advisory to support our successful CQC registration, and I honestly can't recommend them enough. From start to finish, their guidance was thorough, practical, and tailored to our needs. Rosie, in particular, was incredibly knowledgeable and supportive throughout the process. She helped us prepare for our CQC interview with a detailed mock session that really boosted our confidence, and provided clear, well-structured policies that aligned perfectly with our service. The whole experience made what could have been a daunting process feel much more manageable. If you're looking for expert support in setting up a regulated health or social care service, I highly recommend checking out affinitycareadvisory.co.uk.

From the moment of first contact with affinity I cannot praise them enough. My assigned specialist Joanne Cauchi has been my rock throughout this whole process, and I would have certainly struggled without her help, knowledge and general kindness. Nothing was too much trouble.
Also Louisa Adams has been a pleasure to work with undertaking the task of business planning with me.
These two Ladies have been worth their weight in gold.

Rosie has been working with me from the beginning from the registration to the interview stages. Rosie made it stress free, very helpful, calm, patient and very knowledgable. would definalty recomend this company to guide and help you through the process and even helping and prepring you through the CQC interview.
10/10.

I absolutely recommend Affinity Care Advisory to anyone who is looking to register with the CQC. I could not have done this on my own! The whole process was quick from start to finish. A special thanks goes to Rosie my CQC Healthcare Specialist and Connor who set it up for me. Thanks again both.