Aura Avaliações 1.338

O TrustScore é 5 de um total de 5

4,9

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Veja o que dizem as avaliações

Avaliado com 5 de um total de 5 estrelas

Don't hassle you. Customer service impeccable. Everything explained when convenient to me. Friendly and respectful at all times. No pressure. Documents sent via email and also in writing and se... Ver mais

Avaliado com 5 de um total de 5 estrelas

No hard sell at all ,gave me plenty of time, answered all my questions and explained in depth such a lovely lady Zoe, she was very friendly highly recommend. Rang few other companies 1st who were ver... Ver mais

Avaliado com 5 de um total de 5 estrelas

I have finally purchased my funeral plan with Aura and it’s a great weight off my mind. The plan I have purchased is exactly what I wanted. I have looked at other companies for quotes, but as they... Ver mais

A empresa respondeu

Avaliado com 5 de um total de 5 estrelas

I chose Aura for my funeral plan because of the ratings and its no-pester promise. Delighted to have done so. I never felt under pressure to make a decision, and wasn't subject to constant calls or e... Ver mais

A empresa respondeu

Detalhes da empresa

  1. Crematório
  2. Diretor de Funerais

Escrito pela empresa

Aura is a family-run, five-star-rated provider of direct cremation plans, helping families across mainland Britain secure peace of mind for their future. We offer affordable, prepaid funeral plans with no hidden fees, ensuring everything is taken care of when the time comes. Our mission is to make end-of-life planning simple, clear, and approachable. With a focus on trust, transparency, and compassion, we guide our customers through the process, providing all the details they need to make an informed decision that they're comfortable with. At Aura, we believe that planning ahead shouldn’t be overwhelming or expensive. That’s why we include all essential services in one low price, offering financial security and reassurance for you and your loved ones. We also provide time-of-need services for families who require immediate assistance, offering dignified and affordable direct cremations without compromise. Our caring team is here to guide you every step of the way, ensuring everything is handled with care and sensitivity during a difficult time. Rated highly for our caring approach and exceptional service, we are proud to be trusted by thousands of families to deliver affordable, dignified, and stress-free funeral arrangements.


Informações de contato

4,9

Excelente

O TrustScore é 5 de um total de 5

1 mil avaliações

5 estrelas
4 estrelas
3 estrelas
2 estrelas
1 estrela

Respondeu a 100% das avaliações negativas

Normalmente responde dentro de 1 semana

Como esta empresa usa o Trustpilot

Veja como as avaliações e classificações são obtidas, pontuadas e moderadas.

As empresas no Trustpilot não têm permissão para oferecer incentivos ou pagar para ocultar avaliações. As avaliações são opiniões de usuários e não da Trustpilot. Leia mais

Avaliado com 5 de um total de 5 estrelas

cremation …

After reading other company services and actual reviews, I decided to go with Aura. They get what is important to families after you lose a loved one. While you are grieving you don't need to be worried about sorting out arrangements, which can be very stressful and overwhelming at a very sad time. With this funeral plan it takes all that away and let's family grieve without any worries, and more important no extra cost to them, it is all paid for. The experience was very straight forward, a few relevant questions over the phone with a very nice employee. Then a brochure and form to fill in including your personal plan and wishes. Pay in one lump or over 12months /24 months, which can help make things easier.

8 de fevereiro de 2026
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Resposta da Aura

Dawn,
Your thoughtful words mean so much to us here at Aura. It's nice to know that you found the process straightforward and our team friendly. We will be here for you should you ever have any questions or concerns. All the best, Matthew

Avaliado com 5 de um total de 5 estrelas

I Put it off for two and a half years…

I Put it off for two and a half years to get a funeral plan in the end I chose Aura gentleman I spoke to was very pleasant and calm explained all the details and basically our assigned up pay for it that's the best thing I've ever did I wrote 10 out of 10

7 de fevereiro de 2026
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Resposta da Aura

Kevin,
What a lovely review, thank you. I'm really happy to know you found the process calm, and our interaction pleasant. Wishing you all the best, Jimmy

Avaliado com 4 de um total de 5 estrelas

Great?Not Great but good

Great?, I appreciated. your genuine quote, no hidden extras,that,s a winner with me

8 de fevereiro de 2026
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Resposta da Aura

Hello Michael,
Thank you for taking the time to leave your review. I’m really glad you appreciated the clear pricing and no hidden extras. If there’s anything we could have done to make your experience better, I’d really value your feedback. Please feel free to get in touch and let me know.
Best wishes,
Roddy

Avaliado com 5 de um total de 5 estrelas

Professionalism

Professionalism, understanding and caring approach to my individual request with no pressure or sales pitch.

8 de fevereiro de 2026
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Resposta da Aura

Hello Ivan,
Thank you so much for your lovely review. I’m really pleased to hear that you felt supported and understood, and that there was no pressure at any point. That’s always our aim.
Best wishes,
Matt

Avaliado com 5 de um total de 5 estrelas

The process was made very easy

The process was made extremely easy by your staff and what I like more than anything I was not pressured every other day with emails or messages

12 de fevereiro de 2026
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Resposta da Aura

Hello Paul,
Thank you so much for your kind words. I’m really glad to hear that you found the process easy and, most importantly, that you didn’t feel pressured along the way. That’s exactly the experience we want people to have.
Best wishes,
Anne-Sophie

Avaliado com 5 de um total de 5 estrelas

Very helpful

Very helpful, useful information good pricing , good staff

14 de fevereiro de 2026
logotipo da Aura

Resposta da Aura

Hello Kenneth,
Thank you so much for your kind review. I’m really glad you found the information helpful and the pricing clear and fair.
Best wishes,
Caoimhe

Avaliado com 5 de um total de 5 estrelas

So far so good.

So far so good.
You have to produce the goods when it matters though, and Im not here then to say am I? My family will be though.
You must keep the personal aproach though or it wont be good.
Green sleaves company?? contacted me re me not following through with them. The person at the other end of the phone was not real, I asked if it was an AI response and it was confirmed so I am so pleased that I am with you. Please keep that up.

6 de fevereiro de 2026
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Resposta da Aura

Hello Graham,
Thank you for your honest and thoughtful review. I completely understand what you’re saying — it really does matter most when the time comes, and that’s a responsibility we never take lightly. I’m also so pleased to hear that the personal approach made a difference to you.
All the best,
Jimmy

Avaliado com 4 de um total de 5 estrelas

Clear and concise

Clear information about service levels and tariffs. Concise documentation, no frills. All completed without delay yet no rush, just right.

6 de fevereiro de 2026
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Resposta da Aura

Hello Huw,
Thank you for taking the time to leave us a review. I’m really pleased to hear that you found everything clear and straightforward. If there’s anything we could have done to make your experience better, I’d genuinely love to hear your thoughts. Please feel free to get in touch and let me know.
Best wishes,
Roddy

Avaliado com 5 de um total de 5 estrelas

Really good l didn't get pestered by…

Really good l didn't get pestered by phone calls and it could take my time

6 de fevereiro de 2026
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Resposta da Aura

Hello Patricia,
Thank you so much for your lovely review. I’m really glad to hear that you felt able to take your time and make your decision without any pressure — that’s exactly how it should be.
Best wishes,
Anne-Sophie

Avaliado com 5 de um total de 5 estrelas

Simple procedure

I've been meaning to get around to this for years. A simple unattended cremation suits me fine. Then friends and family can celebrate my life with a party. A phone call to Aura had the job done, quick and easy, and the cost was reasonable.

11 de fevereiro de 2026
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Resposta da Aura

Hello Karenne,
Thank you so much for your lovely review. I’m really glad I could help you get your funeral plan sorted.
Best wishes,
Zoe

Avaliado com 5 de um total de 5 estrelas

Lovely people to talk with

Lovely people to talk with. Very clear in procedures. No pressure applied to buy product. All in all I studied a few companies that could look after me when my time comes and found Aura to be the most sincere in their quest to look after me and my family - and the least driven by financial profit.

11 de fevereiro de 2026
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Resposta da Aura

Hello Peney,

Thank you so much for your kind words. I’m so glad you felt no pressure — that’s so important when making a decision like this. Knowing you chose Aura after looking at other companies is a real compliment, and I’m grateful for your trust in us to look after you and your family in the future.

Wishing you all the best,
Matt

Avaliado com 5 de um total de 5 estrelas

Make your earthly choice the right one while you can

Now reached the age where continuous TV ads., and cold call letters through our mailbox led to my wife and I looking for a pre-paid funeral plan.
Research, research, research is recommended because the provider who you think is the right one can turn out to be quite the opposite. After making contact with the top recommended providers, and a dollop of Martin Lewis along the way, we decided upon Aura; best first contact by far. The whole package, its competitiveness and the personal touch provided by our contact Jimmy, made a not so easy purchase feel very normal and reassuring. Process was informative and customer facing throughout which I can thoroughly recommend.
Due diligence all the way has delivered a decision that we are more than confident with but at the same time we hope thatit’s a long time before we invoke the plan arrangements!

11 de fevereiro de 2026
Avaliação não solicitada
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Resposta da Aura

Hello,

Thank you so much for such a thoughtful and detailed review. It really means a lot that you and your wife took the time to share your experience.

I understand how much research goes into a decision like this, so I’m truly pleased that Aura stood out for you and that I was able to make the process feel normal and reassuring. And I completely agree — I hope it’s a very long time before the plan is ever needed. In the meantime, it’s good to know everything is in place for that added peace of mind.

All the very best to you both,
Jimmy

Avaliado com 5 de um total de 5 estrelas

Excellent in every way

Very professional, no problems at all
Now I feel ready for the future

4 de fevereiro de 2026
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Resposta da Aura

Hello Jenny,

Thank you so much for your kind review. It’s great to know you’re now feeling ready for the future — that peace of mind is exactly what we hope to give.

Wishing you all the best,
Matt

Avaliado com 4 de um total de 5 estrelas

Happy with Aura

Happy with Aura. Some other companies are cheaper

4 de fevereiro de 2026
logotipo da Aura

Resposta da Aura

Hello Virginia,

Thank you for taking the time to leave a review. I’m really glad to hear that you’re happy with Aura. I truly appreciate you choosing us. It means a lot that you felt comfortable going ahead with us.

Wishing you all the best,
Jimmy

Avaliado com 4 de um total de 5 estrelas

Arranging a cremation is stressful and…

Arranging a cremation is stressful and distressing. Aura made the arrangements efficiently. The staff were considerate. Reason for four stars was the repeated requests for feedback in the form of a review. Experiencing grief at the loss of a loved one is distressing enough without being badgered to give a review hence the time gap in giving this review.

19 de setembro de 2025
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Resposta da Aura

Hello,

Thank you for taking the time to share your experience, especially during such a difficult period. I’m really glad to hear that you found the arrangements efficient and that our team were considerate — that truly means a lot.

I’m also very sorry if our follow-up requests for a review felt overwhelming. That was never our intention, particularly at such a sensitive time, and I completely understand what you’ve said. Your feedback is important, and we will take it on board.

Thank you again for trusting us to look after your loved one. My thoughts are with you.

With warmest wishes,
Tracy

Avaliado com 5 de um total de 5 estrelas

Very friendly customer service

Very friendly customer service once contacted and efficient follow up with paper work. Friendly staff and ease of contact.

2 de fevereiro de 2026
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Resposta da Aura

Hello Mr Draper,
Thank you very much for your kind review. I’m really pleased to hear that you found our service friendly and easy to deal with, and that the paperwork was handled efficiently.
All the best,
Roddy

Avaliado com 5 de um total de 5 estrelas

The company were very considerate and efficient and…

The company were very efficient and pleasant to deal with, with no pressure selling and making it easy to take up the opportunity of a short-term reduction in. The gentleman I spoke with as my internet was down was very helpful and considerate, ensuring that I had someone available if wished to make a potentially emotionally charged decision - I felt my dog's presence was enough, which turned out to be a shared interest.

9 de fevereiro de 2026
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Resposta da Aura

Hello Jean,
Thank you so much for your lovely review. I’m really glad to hear that you found everything efficient and easy to sort out. It was a pleasure speaking with you, and I’m so pleased you felt comfortable and supported while making your decision.
Wishing you all the very best,
Jimmy

Avaliado com 5 de um total de 5 estrelas

Aura Life Excellent for Customer Care

Made initial enquiry for a direct cremation plan and received the choice of available plans initially via email. Called to ask some further questions and spoke with Jimmy who was helpful and explained everything I needed to know, with compassion and empathy. There was no hard sell I was given time to consider my choices and a further call was scheduled where I selected the plan of my choice. Very competitive plan prices and excellent service, first class customer care highly recommended.

30 de janeiro de 2026
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Resposta da Aura

Hi Beverley,
Thank you so much for taking the time to leave this lovely review. I’m really glad the information we sent over was helpful, and that when we spoke I could answer your questions clearly and support you with compassion...especially while you were weighing up your options.

I’m pleased you felt there was no pressure and that you had the time you needed to choose the right plan. Thanks again for your recommendation, it really means a lot.

Wishing you all the best,
Jimmy

Avaliado com 5 de um total de 5 estrelas

All questions answered wirh no hard sell

A friendly, helpful and certainly not pushy phone call for my phone call. All
questions answered and my mind put at rest.

8 de fevereiro de 2026
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Resposta da Aura

Carol,
It was a pleasure talking with you, and answering all of your questions. If you ever have more questions, we will be here! Thank you for leaving a review - wishing you all the best. Roddy

Avaliado com 5 de um total de 5 estrelas

Excellent product and service

There was no aggressive selling (unlike others I contacted), a full refund availability and the product is clear and comprehensive.

8 de fevereiro de 2026
logotipo da Aura

Resposta da Aura

Hello,
We really appreciate you leaving this kind review, thank you. It's great to know that you didn't feel pressured by us, and that our materials were clear. All the best, Jimmy

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