So glad we found this swim school. Appreciate the small class sizes and that the teachers are in the water. Would defo recommend
A empresa respondeu
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So glad we found this swim school. Appreciate the small class sizes and that the teachers are in the water. Would defo recommend
A empresa respondeu
I booked a private 1-to-1 swim lesson with LoveToSwim for 9th July, which they rescheduled to 10th July at 6pm. I showed up at the agreed time and location -- no teacher arrived. I waited the full se... Ver mais
A empresa respondeu
I was initially recommended Love to Swim by a good friend whose daughter and son both learned to swim at the Swim School. I’ve noticed how different the kids who have been taught to swim handle them... Ver mais
A empresa respondeu
I've been incredibly impressed with this swim school! The program is well-structured, making it easy for kids to learn essential skills in a fun, supportive environment. The teacher-to-student ratio... Ver mais
A empresa respondeu
Love to Swim is a family run swim school providing small group lessons for children and adults including female only and private lessons in East London
London, Reino Unido
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a) The published contact numbers do not work (02030066189, 07538706414). You only get an automated message suggesting they operate email-only.
b) Emails are anonymously and poorly responded with utter lack of basic customer service; I exchanged 4 emails asking basic questions which were either poorly answered or not answered at all.
c) The website gives contrasting/ misleading information compared to their own booking system; the closure dates per venue suggest the entire facilities will be closed for a certain period, yet the booking system allows to actually book courses for that closure period.
Instead of simply fixing their website and removing the closure dates from the availability calendar, they merely have a statement that puts the onus on the client to “refer to the 'planned closures' tab”… “to avoid [sic] disapoinmtent”…
Whether it’s cost-cutting or poor business planning, can’t see how they can attract customers without customer services.

Resposta da Love To Swim
My 5 years old son attended his first session yesterday with Jose . He was a bit anxious in the beginning but Jose knows how to work with kids and he was there to support him and my son quickly got confidence .In only one session my son learned how to swim passing from the arm floating kit to only using the noodle and at the end of the session he already needed less support . He was very proud of himself and told me ‘I love to swim”!!
Jose is an amazing teacher and I’m so glad that my son had the chance to learn from him !

Resposta da Love To Swim
I had a bad experience with them. I had booked bulk swimming lessons, but on the day of the lesson, the receptionist informed us that the class was cancelled due to issues with the trainer. We were instructed to contact customer services for a make-up class. Later, we discovered that this information was incorrect, as the class was conducted as scheduled.
It was brought to my attention that the staff at the reception was new and may not have been fully informed about the situation. However, when I reached out to customer services for assistance, I was met with a lack of empathy. Instead of acknowledging the confusion and offering a solution, I was told it was my responsibility to check the online portal for notifications regarding classes.
This experience has left me feeling very disappointed in the level of customer service provided. I believe that a more proactive and understanding approach is essential, especially in situations like this where there can be miscommunication.

Resposta da Love To Swim
Great experience Carlos is amazing with both my son & daughter. Very impressed with his teaching skills as my daughter is a complete beginner. He put her at ease from very scared of water to enjoying swimming now and is just been a week. Thank you so much Carlos for your patience and guidance with my 2 children.
I had an excellent experience during my second swimming lesson with instructor Carlos B. on 20 March 2025. He was incredibly thorough, and I felt completely comfortable under his guidance. Carlos’ patience and clear instructions helped ease my fears of being in the pool as an adult, making the learning process much more enjoyable. I also appreciate how he gently encouraged me to move beyond using a swim kickboard, which boosted my confidence. Overall, it was a fantastic session, and I’m excited to continue learning with him in future lessons!
Lesley has also been helpful and deals with queries efficiently. I appreciate the help and recommend Love to Swim to any adult beginners out there.

Resposta da Love To Swim
I truly enjoy my experience with Love to Swim and instructor Jose, who is very experienced, patient, and truly passionate about his job. After just a few months, I feel much more confident in the water, and I hope to continue taking more swimming lessons with them in the future! Highly recommended for adult swimming lessons. Thank you, Jose and team!

Resposta da Love To Swim
I've been incredibly impressed with this swim school! The program is well-structured, making it easy for kids to learn essential skills in a fun, supportive environment. The teacher-to-student ratio is perfect—small enough that my son gets the attention he needs but large enough to keep the energy high and social.
One feature that really stands out is their online portal, which allows me to track my son's progress after each class. Seeing his achievements and areas for improvement laid out clearly keeps me engaged as a parent and helps my son stay motivated. He’s always excited to work toward his next badge or reward, and it’s been amazing to see his confidence grow with each milestone.

Resposta da Love To Swim
Great experience and swimming instructor Jose is well prepared and experienced.

Resposta da Love To Swim
My daughter spent almost 3 years with them. It was outstanding experience especially when she had a lesson with Jose. I highly recommend them

Resposta da Love To Swim
Sasha is amazing, incredibly friendly, and has a unique ability to connect with his students. His positive attitude and enthusiasm create a fun and encouraging learning environment that my kids absolutely love.
Sasha is not only skilled and knowledgeable but also very patient and attentive. He tailors his teaching methods to suit each child’s individual needs, ensuring they feel confident and supported in the water. My children have made remarkable progress under his guidance and look forward to their swimming lessons every week.
I highly recommend Sasha to anyone looking for a fantastic swimming instructor. He truly goes above and beyond to make every lesson enjoyable and productive.
Anna
(George and Evangelia)

Resposta da Love To Swim
We love Love To Swim!
Our child has improved his swimming skills and not just water safe, but swims better than many adults. Haha!
Like a fish in the sea.

Resposta da Love To Swim
Our 3 children attended the swimming classes at Crown Plaza with Jose for more then 4 years now and they love every minute of their lesson. Jose is an amazing teacher, kind, caring, professional and fun all at the same time. The children love him, respect him and are always happy to go to his classes. As parents we are grateful for this swimming school as it offers amazing teachers/instructors, always flexible and understanding with our needs. Lesley and Emma, are always available to answer any question and accommodate any needs if it is in their power. We have always had a great relationship with both instructors and management staff and we would highly recommend them.

Resposta da Love To Swim
Love to Swim is a fraudulent company, which cancels half of their classes, reschedules those without their customers’ consent, and refuses to pay any refund legally owned to its customers.
It was and is a nightmare to deal with Emma and the rest of the Love to Swim team. Emma is now discriminating against my daughter (who is 7 years old!) and revoked her access to their platform (which they advertise as part of the package), as a revenge to my refund query (see below for more details).
In the end, Love to Swim paid the refund, and I would encourage anyone who has been scammed by them to insist on such refunds. As mentioned above, as a revenge, Emma deleted all data that included my daughter’s swimming progress made based on the lessons that we paid for (and, for once, were not cancelled).
I would be careful in entrusting children with any service offered by Love to Swim, as clearly they are only concerned about getting money and, at no point, about the wellbeing of the children whose parents made the mistake of booking Love to Swim classes.
Original review
We enrolled our daughter to Love to Swim’s programme at Goodluck Hope, out of convenience as we live nearby. The instructor is decent, and our daughter made some progress.
However, LTS’ management, led by Emma, is extremely poor and deprives children of their swimming lessons (and their parents of their money). We booked the last block of classes in June 2024 and since, 50% of the classes that we booked were cancelled due to staff shortage (i.e., the instructor didn’t come to work). That alone is ridiculous, however, LTS are not refunding us for the cancelled classes. Hiding behind their obscure terms & conditions, Emma insists that we are not eligible for a refund (they rescheduled the cancelled classes on a rolling basis, which we didn’t accept as there were calendar conflicts). This is obviously illegal (in the UK, customers have a statutory right of refund in case services are not provided as paid for at the time of payment), so now we have to go through the small claims court to claim back £26(!) for the two cancelled classes. If we had known that Emma and the rest of the management are illegally withholding money, and generally that they are more interested in scamming customers, rather than providing swimming classes for children, then we would have obviously not entrusted our daughter to any of Love to Swim’s services
Further to Love to Swim's reply below, I would like to reiterate what I mentioned in my review - Love to Swim's T&C's are obscure and the terms for cancellations/ refund are not clearly visible at the time of booking. Additionally, just because something is stated in a company's T&C's, does not make it legal (even if the customer "ticked a box"). Indeed, refusing a refund for cancelled services is illegal in the UK and can be prosecuted (thus my decision to go through the courts, asking also for damage compensation).
Also, Love to Swim mentioned in their reply to my review that my daughter still has two lessons left on account and that we can conclude the booking as scheduled - this is a pure lie and Love to Swim are trying to mislead prospective customers who are reading this. The two lessons still on account are two lessons that were cancelled by Love to Swim (see above) and unilaterally rescheduled by them to dates that do not work for our daughter, without our approval, i.e., we cannot "conclude the booking as scheduled", as the classes that we scheduled and paid for were cancelled by Love to Swim. This practice is not only unfair to existing customers (who need to attend classes that they had never scheduled, or just forfeit them and lose their money), but also to prospective ones as slots are blocked and remain unused (but with Love to Swim still keeping the money they are illegally withholding).
And lastly, to comment on the entire reply from Love to Swim, as, again, their answers are misleading readers, the e-mail request that I had and "was turned down", was a request to reschedule a class that was cancelled by Love to Swim, and rescheduled by them to a date that didn't work for our daughter, to a date that did work for her, which they refused (after which we asked for a refund, which again Love to Swim illegally refused to pay). This originated the discussion above, after which it became clear that Love to Swim are scamming their customers, where they can.
To show once more Love to Swim's misconduct, they just paid for the last positive review they had to be shown on top of all reviews (as advertisment), even if it is older than the negative reviews they received. Instead of refunding customers for classes that Love to Swim cancelled, they use customer money to bump up old positive reviews over negative ones and continue with misldeading current and prospective customers.

Resposta da Love To Swim
Awesome experience. Within 6 weeks with José I was confident in the water as an adult that has never swam and very scared of water. Jose is such a patient and amazing teacher. Jane also taught us on my session when José was off and she was very cool, I like her techniques. Unique coaches and approaches. Even with the kids lessons. I am now a confident swimmer months down the line and keep coming because I enjoy it and I am learning every week. Thank you so much. Ameenat (aka Ife )

Resposta da Love To Swim
Door een goede vriend kwam ik op deze webshop terecht. Binnen 2 weken had ik de duikbril met op sterkte glazen op mijn verblijf adres in Spanje. De siliconen duikbril past uitstekend en de glazen op sterkte: “perfect”!
Alles samenvattend in 1 woord: “FANTASTISCH”!
José was a superb teacher. Consistent, encouraging, clear in his teaching. My daughter has attended his lessons for the past 4 years. Lesley from love to swim has been available to answer questions. It's been a pleasure and would happily recommend the team

Resposta da Love To Swim
Although I could swim a bit, I had never had swimming lessons, and didn't like putting my face under water. After a family holiday in 2023, I wanted to feel more confident, learn how to breathe underwater and master a proper stroke. I am so pleased I went to Crowne Plaza! José was my teacher. He not only taught me strokes, breathing and confidence, he has helped me fall in love with swimming. He is a wonderful teacher, encouraging and attentive. Slowly building confidence and techniques and introducing all strokes. I have completed my Improvers Class and now looking forward to this year's family holiday. Thank you José.

Resposta da Love To Swim
Love to swim has got the best team and teachers. Thank you so much to the wonderful team. Jose our child's swimming teacher thank you for all the love, patience, care and dedication you put into teaching the little minds introducing them to water and making them just fall in love with water. We are very grateful for your hardwork.

Resposta da Love To Swim
The teaching was good quality but the venue was unreliable and often lessons were cancelled and at little/no notice.

Resposta da Love To Swim
After a year and a half at another leisure center, my child struggled to progress past stage 1 in swimming and remained apprehensive about diving and submerging head in the water. I began to doubt if my child had the ability to learn swimming quickly. However, a friend recommended Jose from LoveToSwim, and what a difference he made! Jose's brilliant teaching style, discipline, and endless patience transformed my child's relationship with water. Within just three months, my child not only overcame fear but also advanced to stage 2 and now thoroughly enjoys swimming classes. I'm incredibly grateful to Jose for being such an exceptional teacher. We've found the perfect instructor for my child!

Resposta da Love To Swim
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