After a misunderstanding on my part I was able to connect with Dora this morning. She explained and helped me with my questions. Willful was very easy to do online and im so thankful for this service... Ver mais
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Veja o que dizem as avaliações
I have been putting off creating a will for years..and finally i decided it was time. So...my friends had used Willful to make their will and i finally decided to do it. I had no idea how easy it w... Ver mais
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I am very happy and satisfied with my experience with willfull. It covers everything you need to know and everything you need to cover when arranging your final affairs. I like that I could go back a... Ver mais
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No jargon. Questions clearly stated Able to take my time completing form. Not rushed to sign until I am ready. Forms relating to health and property powers of attorney explicit so that chosen individu... Ver mais
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Detalhes da empresa
Escrito pela empresa
Willful is Canada's leading online estate planning platform, built to make wills and powers of attorney accessible to every Canadian. More than 500,000 Canadians have trusted Willful to start their estate planning journey — creating legally valid documents online in about 20 minutes, saving thousands compared to a traditional lawyer, with free lifetime updates as life changes. Willful's documents are developed with Canadian estate lawyers and tailored to each province's unique requirements. The platform also powers partnerships with financial institutions and advisors, helping close the estate planning gap for Canadians nationwide. Founded in Toronto in 2017, Willful is on a mission to make estate planning simple, affordable, and accessible for all. To learn more, visit willful.co.
Willful - Easy Online Wills
Escrito pela empresa
- Create a legal will in 20 minutes online
- Online Wills, Your Way. Easily Update Your Will Anytime.
Easy updates, anytime.
Easy updates, anytime.
Easily update your will anytime, so your estate plan can change as your life does!
Informações de contato
488 Wellington Street West, M5V 1E9, Toronto, Canadá
- 1-(888)-213-0516
- support@willful.co
- willful.co
4,4
Excelente
2 mil avaliações
Pede aos clientes que avaliem
Esta empresa convida seus clientes a deixarem avaliações, sejam elas positivas ou negativas
Respondeu a 100% das avaliações negativas
Normalmente responde dentro de 24 horas
Como esta empresa usa o Trustpilot
Veja como as avaliações e classificações são obtidas, pontuadas e moderadas.
QUICK AND EASY TO FOLLOW INSTRUCTIONS
17 de janeiro de 2026
Resposta da Willful
Hi Ken,
Thank you so much for taking the time to leave a 5-star review!
We're thrilled to hear that you found our instructions quick and easy to follow. Our main goal at Willful is to break down the estate planning process into simple, bite-sized steps so that every Canadian can feel completely confident securing their peace of mind.
We're so glad we could help you check this off your to-do list!
Warm regards,
The Willful Team💙
Everything was easy
Everything was easy including the digital signing, I couldn't be happier
27 de maio de 2026
Avaliação não solicitada
Resposta da Willful
Hi Kim, We're glad that Willful has made the process so much easier :) thank you for leaving us a review and for choosing Willful!
I have not completed my wil but finding it helpful.
27 de maio de 2026
Resposta da Willful
Thank you so much for the 5-star review, Dolores!
We are thrilled to hear that you are finding the platform helpful and easy to navigate so far. Estate planning can feel a bit overwhelming, but our goal is to guide you through it step-by-step at your own comfortable pace. Take all the time you need to complete your documents!
Team Willful💙
I found it to be complicated to…
I found it to be complicated to use.Moreover, it was more a marketing technique. I trusted CIBC and downloaded it. The referral did not work for me
11 de janeiro de 2026
Resposta da Willful
Hi Zohar,
Thank you for sharing your feedback with us. We are very sorry to hear that you found our platform complicated to use and that your experience left you feeling disappointed, especially since you trusted us through our partnership with CIBC.
Our goal is always to make estate planning clear and accessible, so we take your comments about the process very seriously. We want to ensure that every customer feels supported and has a smooth experience from start to finish.
Regarding your comment about the referral, could you clarify which referral you are referring to? Because you signed up through our official partnership with CIBC, your plan was completely covered and you received your Willful account for free. Because the account was entirely free of charge, standard referral discounts or cash-back promotions cannot be combined with it.
That being said, if there was a separate referral link or promotion you were expecting to see track on your account, please let us know! .Our email is: support@willful.co .Our support team will gladly look into it right away to see how we can help.
We appreciate your patience and the opportunity to clarify this for you!
Willful team!💙
This was so easy and stress free
This was so easy and stress free. It was easy to follow the instructions and its done! We feel so good knowing we have completed our Will to protect us when something happens. I love the fact I can go and change when life changes and there is no fee. You just do the work and done. I would recommend to everyone to do for protection and peace of mind. The reasonable price is so worth it.
27 de março de 2026
Resposta da Willful
Hi Carrol,
Thank you so much for taking the time to share your experience with us! We are absolutely thrilled to hear that using Willful was easy, straightforward, and stress-free for you.
Providing that deep sense of relief and peace of mind is exactly why we do what we do. We are also so glad you appreciate our free, unlimited updates! Life changes quickly, and we believe updating your estate plan shouldn't come with a hidden fee or a stressful trip to a lawyer's office.
Thank you for your kind recommendation and for choosing Willful to protect what matters most!
Team Willful!💙
I want to thank willful
I want to thank willful. Com for letting us use your expertise for doing my will it was so easy my daughter told me about it and when I got to her place she had it all ready to go read everything too to too with me I was so amazed when it was all done she had her best friends over to witness and signed all the pages and they where so amazed they said they where going to us it for there wills thank you for all your help sign by Vernon Mcculloch thank you again
15 de maio de 2026
Resposta da Willful
Hi Vernon,
Thank you so much for taking the time to share your experience with us! We are absolutely thrilled to hear how smooth and easy the process was for you.
It sounds like your daughter did a fantastic job getting everything prepared and walking through it with you page by page—what a wonderful team effort! We also love to hear that her best friends were there to help witness the signing and that they are now inspired to get their own wills sorted out with Willful too.
Hearing stories like yours is exactly why we do what we do. It brings our entire team so much joy to know we could provide you and your family with complete peace of mind.
Thank you again for choosing Willful, Vernon, and for recommending us to others!
Team Willful 💙
I had my power attorney signed by two…
I am going to give Wilful.ca a 5 Star review and here's why. I had originally signed up, got my enduring pos documents signed by 2 witnesses, my Mom who was appointed me as her acting poa. No real estate was involved. I took the docs to my Moms financial institution and the rep seemed disinterested as her bank in helping with this and said it wasn't a legal doc. I contacted Wilful and they were surprised as according to my Mom's financial institution own website, they were in compliance of the laws within the Province of BC and did not need to have a notary. The Jack at the financial institution gave Wilful a hard time over the phone even though we both pointed out that these were legal a valid docs. After a number of incredibly professional emails from Wilful and their continued follow up attempts to communicate and resolve this at the bank, They suggested I try another branch with better customer service. I did everthing right and by the books. I went to another branch and the representative was amazing, no issues and I was able to added to the appointed attorney with the poa docs Wilful had provided. I was then able to pay bills, take care of my aging mothers finances. I want to shout out to Both Bruna and Josh at Wilful for their amazing professionalism and follow through during this week long process. They never left me hanging, stood behind me the whole way and saved my a lot of money than having to go and hire an attorney which would have cost me over $1000. Thank you Wilful and Bruna and Josh. I highly recommend them without reservation.
12 de maio de 2026
Resposta da Willful
Hello,
Thank you for your feedback, and I am glad we were able to connect with you directly to help sort this out.
I believe we contacted you recently and were able to help you successfully resolve the situation with your bank. As we discussed, your Willful document was 100% legally executed according to British Columbia law, and we are so glad the bank ultimately recognized it and accepted your Power of Attorney, without you needing to pay $1,000 for a notary or an outside lawyer.
We completely understand how frustrating it is when bank branches enforce strict internal policies that go beyond provincial legal requirements. Advocating for our customers in these situations is incredibly important to us, and we are thrilled you got the resolution you deserved.
If you or your appointed attorney need any further assistance at all, please don't hesitate to reach back out to us directly. We are always here to help!
Simple & Straightforward
The package was straightforward and very easy to use. Being able to complete a legal will without needing to go to a lawyer was very convenient.
16 de fevereiro de 2026
Resposta da Willful
Thank you so much for the fantastic 5-star review, Jason!
We are so glad to hear that you found our package straightforward and easy to navigate. Making estate planning convenient and accessible without the need for a traditional lawyer's office visit is exactly why we built Willful, so it is wonderful to know we hit the mark for you.
Thank you for choosing us to help protect your legacy!
Best regards,
Easof use of the site and responsive to my issues
Easy input to forms. And when I had questions they responded quickly. And the witnesses did some quick problem solving to enable the signing. Great teamwork!
19 de maio de 2026
Avaliação não solicitada
Resposta da Willful
Thank you so much for the wonderful 5-star review, Helen!
We are so glad to hear that you found our forms easy to navigate and that our support team was able to answer your questions quickly. It is also fantastic to hear that your witnesses stepped up with some quick problem-solving to make sure the signing went smoothly—that truly is great teamwork!
Getting your estate planning finalized is a huge milestone, and we are thrilled we could be a part of making the experience a success for you.
Thank you for choosing Willful!
It is great to be able to do the will…
It is great to be able to do the will on computer, and have the ability to change it easily.
11 de maio de 2026
Resposta da Willful
Thank you for the great 4-star review, Cathy!
We are so happy to hear that you enjoyed the convenience of creating your estate plan from your computer. One of the features our team is most proud of is the ability to easily log back in and update your documents whenever life changes—without having to pay a lawyer to redraft them from scratch.
We appreciate you choosing Willful to protect your legacy!
A professional Will that was so easy to…
A professional Will that was so easy to complete and inexpensive. Well worth it!
30 de janeiro de 2026
Resposta da Willful
Thank you so much for the wonderful 5-star review, Tammy!
We are so glad to hear that you found the platform easy to navigate and that we could help you create a professional estate plan without the high costs of a traditional lawyer. Our main goal is to make estate planning accessible, affordable, and stress-free for Canadians, so knowing it was well worth it for you means the world to our team.
Thank you for choosing Willful to protect your legacy!
I think Willful would benefit from…
I think Willful would benefit from providing some pre-guidance on the experience and what all of the component parts mean with respect to establishing a will. It's a sort of "throw you into the deep end, make a lot of early decisions that I don't think one fully understands up front." My counsel is that they might benefit from providing some guidance around how to think about your session, because I think they add unnecessary friction to the experience in having to stop and think and try to understand what the purpose of the given questions and decisions is meant to solve in the middle of it. Making us pay up front for a process that wasn't clearly articulated, I think, also is disingenuous. I think the payment should be if we actually decide to register the Will. And that should be something that we do because we enjoyed the experience and want to support you.
5 de maio de 2026
Resposta da Willful
Dear Cameron,
Thank you for taking the time to share your detailed feedback with us. We sincerely apologize that your experience felt overwhelming and that you felt "thrown into the deep end." We never want our users to feel pressured or confused when making such important life decisions.
We completely understand your point about needing more upfront context. Estate planning involves heavy terminology (like executors, trustees, and beneficiaries), and having to pause and research these roles in the middle of the questionnaire definitely adds unnecessary friction. Your suggestion to provide a "pre-guidance" overview or a roadmap of what to expect before diving into the questions is excellent counsel, and we are sharing this directly with our product and design teams to help improve the onboarding experience.
We also want to gently clarify a point regarding our platform's flow, as it sounds like there may have been a misunderstanding during your session. Willful does not require payment upfront to go through the questionnaire. Our standard process allows users to create an account, answer all of the guided questions, and see how the system works entirely for free. Payment is only required at the very end when a user decides they want to purchase, download, and print their legal documents. We are truly sorry if the interface made it feel like you had to pay before experiencing the process.
We appreciate your honesty, as it helps us build a more supportive and transparent platform. If you have already paid and feel the experience did not live up to your expectations, please reach out to us directly at hello@willful.co so we can look into your account and make this right for you.
Thank you again for helping us improve.
Best regards,
It was very easy to complete the…
It was very easy to complete the process. There were helpful hints along the way to guide you through completing the will.
4 de abril de 2026
Resposta da Willful
Hi Marco, Thank you for your review! We're glad that Willful has made your will making an easy and smooth process :)
Would recommend
Very easy to use, clear guidance, and made the process so much faster than I was expecting. Thank you very much!
15 de abril de 2026
Resposta da Willful
Thank you so much for the fantastic 5-star review!
We are so glad to hear that our platform provided clear guidance and made the estate planning process much faster than you expected. Taking the time to build a will is an important step, and our goal is always to make it as efficient, accessible, and stress-free as possible.
We appreciate you choosing Willful to protect your legacy!
Best regards,
Easy peasy
The process of creating the will was simple, straightforward, and foolproof. Once done, instructions for printing and executing the will were just as complete. I especially liked the instruction sheets - made the process error free.
9 de janeiro de 2026
Resposta da Willful
Thank you so much for the wonderful 5-star review, Chris!
We are absolutely thrilled to hear that you found the entire process simple, straightforward, and foolproof from start to finish.
We take great pride in our signing instructions, so it is fantastic to know that the instruction sheets gave you that extra peace of mind to make the execution process completely error-free. Getting your estate planning done is a huge milestone, and we are so glad we could make it a seamless experience for you.
Thank you for choosing Willful!
Best regards,
I haven’t completed it yet
I haven’t completed it yet. I tried making changes and couldn’t find how to do it. I would like to add Additional requests but couldn’t find how to do it. Was going to complete it but because of all of this it’s still not done. So I as much as I like the application I am still confused on how to finish it. Can you help me. Thank you.
4 de abril de 2026
Resposta da Willful
Hi Kathleen,
Thank you for the good feedback!
I completely understand how frustrating it can be when you want to make adjustments or add specific requests and can't find the right way to do it on the platform. We want to make sure you feel completely confident finishing your documents!
Because we want to guide you through this step-by-step and look at your specific account layout, could you please reach out to us directly via email at hello@willful.co?
Once you message us there, a member of our support team can dive right into your profile with you, show you exactly how to edit your current sections, and explain how our platform handles additional requests.
We look forward to hearing from you at hello@willful.co so we can help you get this checked off your to-do list!
Best regards,
Resposta da Willful
Thank you so much for the 5-star review!
We are thrilled to hear that you found our platform easy to use and navigate. Our main goal at Willful is to take the complexity out of estate planning by guiding you through a straightforward, step-by-step process—just like filling in the blanks.
We love knowing that we could help you get this important task checked off your to-do list so easily! Thank you for choosing Willful to protect your legacy.
Best regards,
Easy to navigate and figure out what…
Easy to navigate and figure out what was needed. One thing that would be nice would be to have the ability to add in some extra clauses, such as MAID instructions.
1 de maio de 2026
Resposta da Willful
Thank you so much for the 5-star review, Lael!
We're thrilled to hear that you found our platform easy to navigate and straightforward to use.
We also really appreciate your feedback regarding the ability to add extra clauses, specifically for Medical Assistance in Dying (MAID). This is a very important and deeply personal topic. Currently, Willful focuses on standard estate planning documents, and because we are a template-based platform rather than a custom law firm, we don't have a way to input custom legal clauses. However, we consistently share insights like yours with our legal and product teams as we look for ways to improve our platform in the future.
Thank you again for choosing Willful to help protect your legacy!
Best regards,
Resposta da Willful
Thank you so much for the 5-star review, Ann Paula!
We’re thrilled to hear that you found our platform easy to navigate and our team easy to communicate with. Our goal is to make estate planning as straightforward and stress-free as possible, so it’s wonderful to know we hit the mark for you.
We appreciate you choosing Willful!
Best regards,
j'ai été tres satisfaite de faire mon…
j'ai été tres satisfaite de faire mon testaments vraiment facile a comprendre et a rédiger sa me fait un tracas de moins sur les épaules.
5 de maio de 2026
Resposta da Willful
Merci beaucoup pour ce beau témoignage, Carmelle !
Nous sommes ravis d'apprendre que l'expérience a été facile pour vous et, surtout, que cela vous apporte une tranquillité d'esprit. C'est exactement notre mission : simplifier le processus pour enlever ce poids de sur vos épaules.
Merci d'avoir fait confiance à Willful !
Cordialement,
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